Phillips Lighting Is Rebranding To Signify

As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential.   The Rise of M2M Marketing M2M Marketing builds […]

One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences.  In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]

As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]

One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]