PGA vs LIV: The Battle for the Present and Future of Golf
With the U.S. Open this weekend, tensions among the professional golf community are reaching new heights. Golf professionals are being courted to a more immediately lucrative fairway with the Saudi-backed LIV Tour, and in challenging the PGA’s dominance over the sport, the LIV Tour has put pros in a tough spot. Do they choose a more-guaranteed payout in an often financially-cutthroat sport? Or do they stick with the organization that promises a chance at an unmatched legacy?
MarketScale’s Tyler Kern hosts a live roundtable on the future of professional golf with legendary sports agent Leigh Steinberg and WashU’s Sports Business Program Director Dr. Patrick Rishe, posing the most important questions for the sport: Will the PGA be able to hold off LIV? What can the PGA do to maintain competitive payouts for pros? Will LIV be able to withstand PGA’s market dominance and be a legitimate challenger? And will the media and fans even be interested in an alternative to golf’s legacy tournament?
Recent Posts
The fact digital and physical realms increasingly intersect nowadays, the concept of NIL (Name, Image, and Likeness) is altering the fabric of amateur sports and video games. Once limited to athletic prowess and academic achievements, today’s college athletes are fast becoming social media influencers, business moguls, and gaming enthusiasts. This isn’t just about […]
The advent of Name, Image, and Likeness (NIL) laws in collegiate sports means personal branding is not only for social media influencers or big-time celebrities anymore. The landscape of personal branding is becoming increasingly democratized. This is particularly significant on college campuses where, beyond athletes, non-athletic personalities have an opportunity to market themselves, too. […]
College Athletes could enter a golden age with NIL deals available through official Licensing contracts and now localized University agreements. Is this a case of choosing one over the other? Perhaps these athletes can have the best of both worlds. Marquette Athletics unveiled its official NIL (Name, Image & Likeness) Store, a collaborative effort […]