Through recessions, technological change and global political upheaval there has been an immutable truth. The sports industry will rise, and keep on rising. This notion could soon be shattered. The rate of revenue growth in sport is declining, according to PwC’s Sports Survey 2017. In the UK, US and beyond pay TV operators have suffered from cord-cutting over the past two years – as viewers, sick of paying hefty fees and increasingly adept at watching matches illegally, but for free, online, decide to unsubscribe.