Studio Insights: Studio Spaces in Corporate Spaces

Companies recognize the need to produce video content to reach an audience more than ever before. Even further, the need for video content creation requires more access to production studio space. Peter Provost, President and Director of Design at Provost Studio, sees this rise of studio spaces within corporate workspaces. He spoke to Tyler Kern about why that is, and the advantages corporations and businesses can see when adding a studio into their corporate office environment.

“Companies are using video to do one of two things: internal communications or external communications, or both,” Provost said. From c-suite messages to training videos internal messaging, video is now an essential part of those communications. And external communications also utilize training videos as well as thought leadership communications. There are many possibilities for companies interested in using video for communicating their message.

One of the things Provost Studio does when creating a studio for an organization is to create an environment that captures the look and feel of those businesses’ current brand and present their content in better ways.

The look and feel of traditional production studios in a corporate workspace are changing too. Clients don’t just want the main production area for shooting conventional content pieces. They want other areas of their workplace’ camera-ready,’ so to speak, to generate a layer of authenticity to the content they are creating. “We’re kind of building video production spaces within an office workplace, which five, ten years ago didn’t exist, let alone twenty,” Provost said.

Some companies are already looking beyond their communication needs for their studios and focusing on how they can monetize their capabilities. Once the space exists, outside clients can use the studio. “Today, we are designing studios where, yes, they can be branded for the specific use that it is being designed for, but with technology being as it is, it allows you to rebrand and transform the space,” Provost said.

Follow us on social media for the latest updates in B2B!

Latest

Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

Read More
Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

Read More
Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

Read More