Articles by tag: active shooter
With the prevalence of mass shootings, growing concerns about active shooter situations are more pronounced than ever. Today it is critical that there is preparedness and continuous reassessment in case of a possible situation. But relying on outdated plans will undermine the very purpose of having a security protocol. There are physical security measures […]
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Digital Signage Investments in Schools Help Inform On-Campus Happenings, Such as Notification of an Active Shooter
Gone are the days when digital signage investments on college campuses was merely a rotating carousel of event announcements and cafeteria menus. Today, thanks to advances in technology and data analytics, these screens are transforming into interactive hubs that offer customized experiences, wayfinding, and even safety information. Beyond acting as virtual billboards, they […]
Building Management
Buildings Can Implement “Layered Security” to Protect Against Active Shooters with Greg Schreiber of Boon Edam
Active shooter incidents in the US are a tragic reality and a brewing concern for almost everyone, whether you’re a teacher at a school or an employee at a large corporation. In 2018 alone, America grieved over 27 incidents in 16 different states. As a result of growing concerns, businesses, schools, and universities are looking […]
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Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]