Articles by tag: Ad sales
Patrick Rishe, Host of “Suite Talk: The Business Behind Sports“, takes a look at the 2023 Super Bowl LVII Ad trends. An uncertain economy is one of the biggest factors as to why it took companies so long to buy out the ad spaces for this year’s Super Bowl. Not to mention we have seen […]
Latest
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]
Security Operations Improvements Will Come Via Worker Empowerment
The security industry can harness technological tools to optimize workflows and to help further enhance operational efficiency. Much of that can come via retooling, and educating, the labor force to enhance operations within security and control centers. In an episode of MarketScale’s premier roundtable discussion show, Experts Talk, previewing major trends for ISC West […]
Smart City Technologies Rely on Edge Computing for Responsive Disaster Recovery
How can smart city technologies enhance local and national response efforts, particularly in disaster recovery scenarios like the Virginia Beach flood resilience initiative? Dustin Seetoo, a Rugged Edge Computing Industry Leader, suggests that the intersection of IoT and rugged edge computing is critical for deploying resilient and responsive smart city solutions. “Specifically, in this […]
