Articles by tag: AV insights
The Vistacom Tech Expo 2023, celebrating its 15th anniversary, serves as a convergence point for key players in the Audio-Visual (AV) realm to spotlight their latest innovations. Amid a series of booth interviews, the expo facilitates a deep dive into the evolving AV technological landscape. In one of the engaging booth dialogues, Bob Hivner, […]
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Pro AV Today
How a TikTok Superstar and a Renowned Tech Entrepreneur Aim to Change the Creator Economy Forever
Web 3.0. The Metaverse. Monetization. Innovators & creators are excited, primed, and ready to take advantage of today’s technology. Still, the platforms that make content happen have the upper hand. One company, Joystick, aims to change all that. Michael Le and Robin DeFay, the Co-Founders of Joystick, joined Ben Thomas to cut through the […]
Podcasts
Mad About AV: Why Mad Is Glad about the Women in AV
Whoever said AV was a man’s world never met these five thought leaders. Tricia Rodriguez, CEO of Mad Systems, Toni Losier, Business Development Manager at Mad Systems, Lisa Jey Schanley, Director of Global Business Development for Technomedia, Jenni Ogden, President & Exec Producer, Eye Q Productions and COO and Co-founder, at 4D Fun, and Cybelle […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
