Articles by tag: b2b

A Look at the New ACA Guidelines and How It Will Impact Competition

Melanie Musson, Health Insurance Expert at Clearsurance gives her take on the new ACA guidelines and why they will really end up benefitting consumers. Melanie’s Thoughts: “With the new ACA guidelines, insurance companies must now offer plans that meet very specific criteria, which is great for consumers. When consumers compare, they’ll be comparing the […]

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Articles
White House Ramps Up School Nutrition With Added 50 Million in Grant Funding

Adam Coughran, President of @safekidsinc, breaks down why the White Houses $50M in grant funding is so essential for education and better learning outcomes. The latest in a string of funding efforts by the White House, it is hoped that students will have greater access to healthier and more locally sourced produce despite the pinch […]

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Podcasts
Talkin’ Shop: Creating a Fantastic Future of European Equipment Distribution

Managing Director of Partner Limited, Sebastian Starosta, sat down with host of Talkin’ Shop, Tyler Kern, to discuss the partnership between Partner and Walbro. Partner Limited is an industrial leader of machine parts located in Poland serving the diverse Europe area. Depending on the country, Partner operates as a B2B or B2C distributor according to […]

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Champions of Care
Host Daniel Litwin on Why Vendors Should Secure DHA/DLA Contracts

When it comes to procurement at the highest level, contracts can become a complicated business. Medical grade equipment for the military always requires next-level due diligence throughout the ordering process and, because of this, procurement can often take months to a year to finalize. With internal solutions like Electronic Catalog (ECAT), there are now ways […]

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Business Services
Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget

With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Scott Todaro, the CMO at Plannuh, Inc. Todaro brought his near thirty years of experience along with him on this journey to […]

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Food & Beverage
How B2B Brands Pivoted Overnight To Meet Customer Demands

Over the past year and a half, companies have had to make a lot of changes and quickly. For B2B brands, this is no different, as brands have had to pivot overnight to meet their customers’ demands. Giving insights on this episode of the podcast is Christian Yungbluth, Director of Global Marketing at Hatco […]

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Retail
The Retail Sales Dilemma and How to Solve It

Retail, maybe more than any other industry, was thrust into the acceleration of online shopping trends via COVID, now tasked with balancing a robust omnichannel sales presence and strategy. Where are retail professionals facing the biggest B2B sales conversion challenges today, and why? And how can those strategies lead to more thoughtful CRM usage, […]

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sustainable building practices
Galvanized Steel Leads the Way in Sustainable Building Practices From Cost Savings to Environmental Benefits
April 22, 2024

As the construction industry navigates the complexities of sustainability and economic pressures, the role of galvanized steel has become increasingly pertinent in sustainable architecture. This material, celebrated for its durability and low environmental impact, is gaining attention amid global steel market fluctuations and rising demands for sustainable building practices. With significant shifts in manufacturing […]

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Edge AI
The Winning Combination in Edge AI is Combining Cutting-Edge Hardware with Smart Software
April 22, 2024

As the world heads towards a technology-driven future, the integration of AI and edge computing is proving to be a game changer, particularly in the realm of IoT. These innovations are making it possible to process and analyze data where it’s collected, drastically reducing latency and enhancing real-time decision-making capabilities. The burgeoning field of […]

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cloud environments
Rethink Everything: Modern Cloud Environments Demand a Fusion of New Security Architectures, Continuous Education and Educated Partnerships
April 22, 2024

As businesses increasingly transition to cloud environments, the conversation around cybersecurity has become more crucial. The shift from on-premise to cloud-based infrastructures offers notable benefits like scalability and cost savings, yet it introduces unique challenges and complexities in security management. The stakes are high, with a significant rise in cyber threats exploiting the vulnerabilities […]

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Bullying, Suicide, and Society The Unseen Crisis in K-12 Education
April 22, 2024

In a recent episode of the Secured podcast hosted by Mike Matranga and Mike Monsive of ASAP Security Services, the tragic case of a transgender student named Nicks Benedict from Oklahoma grabbed national attention. Benedict, a 16-year-old who identified with he and they pronouns, died by suicide after a bullying incident at school. The […]

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Other Articles
Strategies for Making Salesforce’s Features Work for Your Niche Sales Needs
August 26, 2021

Every industry felt the push to develop confident omnichannel sales strategies as the pandemic hit; even though this was a trend already for many markets, the acceleration of digital sales channels gave buyers a different expectation for where and how to buy, from B2c to B2B. When trying to leverage your CRM, then, to […]

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Bridging the Marketing Gap Between Technical Content and Actionable Results
July 4, 2021

There’s no doubt about it – the world of marketing, particularly in highly technical B2B fields, is shifting. Buyers and wider industry audiences face a content revolution in their personal lives, with on-demand variety of media setting high expectations around what stories create the most impact and how easy it should be to find them. […]

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Congratulations to the 2021 Telly Award Winners!
May 25, 2021

The world of B2B has permanently shifted. Companies are creating holistic, owned media channels, powerful narratives and engaging, educational content – and the recently announced 2021 Telly Awards prove it!   Let’s take a look at the 2021 Telly Award-winning content produced by MarketScale and who helped bring it to life.   Silver Telly, Campaign-Series: […]

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How to Close the Divide Between Sales and Marketing for Explosive B2B Growth
May 25, 2021

Growth is an important aspect, no matter the industry. As a B2B company, companies need to invest time to grow. For too long, companies have tried to be generalists and appease as many markets as possible. But, often, companies can benefit from going niche and focusing on the things where they excel.   On this […]

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Why You Should be Hyped About Your “Happy Accidents”
April 22, 2021

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the noise to get to the heart of what really matters in retail. In every episode, Carol harnesses her latest retail trajectories and interviews with industry experts […]

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Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021

LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. “Fish Out Of Water” appeals to the business sense of their intended audience, as they urge users to advertise to an audience already built for business. One of the targeted ads spells it out: “If your business message […]

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B2B Digital Transformation and the Importance of Owned Content Channels
March 29, 2021

How are B2B companies handling the next phase of digital transformation when it comes to owned content channels? Let’s find out, as host Tim Maitland talked with Mike McCalley, VP at Vixxo, a facilities management company. McCalley has a long career in marketing leadership, working for GE, Flowserve and CECO Environmental. In discussing digital transformation […]

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Is TikTok Marketing Relevant for B2B Companies?
March 22, 2021

There’s little doubt that TikTok, once on the chopping block in the United States under the administration of former President Donald Trump, has taken the world by storm. Users young and old, from Gen Z to Boomers and beyond, use the platform daily to create, like and share short videos that offer everything from helpful […]

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What Lies Ahead in B2B Social Media Marketing?
March 19, 2021

Much has changed in the B2B tech landscape, with companies rapidly evolving and scaling to deal with heightened demand for remote connectivity, stronger networks, more robust tools, and more. Now, though, with an end to the pandemic on the horizon but no sign of slowed growth, how will B2B tech companies keep up the pace […]

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