Articles by tag: Beth Osborne Article

Retailers Are The Second Most Targeted Sector For Cyber Criminals. What Is The Industry Doing About It

Retailers are being hacked at a high volume with around 52% suffering some kind of cyberattack, according to the Thales Data Threat Report on Retail.[1] While retailers are ramping up spending for security, with 77% increasing it, they are still a huge target. In fact, they are the second most targeted sector after government. Why?…

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Amazon Prime Day Has Issues, But Still Puts Pressure on Retailers

Amazon Prime Day is a day of celebration for shoppers. It was created to be a summer Black Friday, where at least one million items’ prices are slashed, with the site promising better deals than these sales in November. The Hype and the Let-Down As with anything Amazon does, there was a lot of hype…

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Why a Potential Amazon Snapchat Partnership Could Change Social Media and Retail Forever

Retailers love social media. They spend a lot of time posting content, engaging with fans, and selling. After all, social media platforms allow users to shop with a click; it could not possibly be any easier. But does that engagement and interaction lead to sales? Does Social Media Drive Sales? Social media has definitely impacted…

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Wearable Tech Frees Up Employees’ Hands, and Schedules

Smartwatches are the latest tech tools that the hospitality industry has embraced. You may notice these on the wrists of hotel workers from the front desk to the cleaning crew. Before hotels turned to these as ways to communicate better internally and serve guests, they focused on consumer-facing applications. In both these scenarios, hotels have…

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AI and Automation Are Coming to Retail. How Are Stores Adjusting?

The Store of the Future Looks Bright and Automated: Explore What’s Driving the Trend The retail experience is evolving. The store of the future may look much different than what shoppers normally encounter. All of this will be made possible with automation and artificial intelligence (AI). With almost every retailer in the country feeling the…

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Kate Spade’s Impact Found in Brick-and-Mortar Experience

The enduring legacy of Kate Spade is much more than her name on millions of bags carried around the world. While her designs were full of bold prints, her business model was unique, too. Spade blazed the trail for women entrepreneurs that came after her by being a hands-on designer and owner, which was novel…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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