Articles by tag: Blitzmetrics

Driving Business Growth in B2B Marketing: The Game-Changing Impact of the Creator Economy

B2B marketing

Influencer marketing is no longer just for consumer brands. In a report titled Influencing Business: The Global Rise of B2B Influencer Marketing, Ogilvy estimates that the global market size has expanded over 20 times since 2016! And with the creator economy projected to reach $500 billion by 2027, businesses are taking note. Social platforms…

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Retail Marketing Gamification is the Battleground for Customer Loyalty and Attention. How Do Retailers Win?

Retail marketing is undergoing a transformation driven by the experience economy, pushing brands to innovate with engaging and interactive customer experiences. Gamification is at the forefront of this movement, offering a dynamic way to enhance customer loyalty and drive revenue. As brands explore unique loyalty programs, immersive on-site marketing, and in-store pop-up experiences, the question…

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Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Ad campaigns are very much an important aspect in the age of social media. With algorithm-driven platforms like these, the advertising landscape has taken on new dimensions. From Facebook to Amazon, algorithms determine what we see, what we buy, and even what we like. Advertising has transformed from mere billboards and commercials into targeted,…

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Business Services
Unveiling the Power of Co-Created Content with Dennis Yu and Danny Leibrandt

In a recent video discussion on co-created content, Dennis Yu, CTO of BlitzMetrics and Content Factory, and Danny Leibrandt, Founder of Full Funnels and PegasusUGC, emphasized the power of authenticity in content creation. They highlighted that content feels more genuine and resonates better with the audience when natural and organic rather than staged professionally….

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Business Services
Mastering the Art of Interviewing High Authority Figures: Expert Tips and Techniques

In this Content Factory training video, Dennis Yu, CTO of BlitzMetrics, provides an in-depth approach to mastering the art of interviewing high authority figures. Drawing from his vast experience, Yu emphasized the importance of authenticity over technical perfection, suggesting that genuine interactions often yield the most valuable content. He highlights that while professional equipment…

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Top Tips for Optimizing LinkedIn Ads Campaigns with AJ Wilcox

On this episode of the CoachYu Show AJ Wilcox of  B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He…

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Tips and Strategies for Digital Marketing New Hires Looking to Break into the Industry

There’s a good news/bad news scenario for digital marketing new hires. The global market for digital marketers is trending toward US $1.5 trillion by 2030. After all, this continued growth generates an unprecedented surge in digital marketing careers creates a lot of competition. The stakes are higher than ever for new entrants to stand…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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A Dollar A Day Strategy: Sneak Peek of RDMA Event With Dennis Yu
June 5, 2023

The CoachYu show gives you a sneak peek of the RMDA event with Dennis Yu, CEO of Blitzmetrics. Dennis is a seasoned search engine engineer who advocates for a “dollar a day” strategy in digital marketing. This involves testing various pieces of content with a small budget, then investing more in the most effective ones. He…

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How To Measure LinkedIn Ads ROI with AJ Wilcox
June 1, 2023

AJ Wilcox, founder of B2Linked, explains on the CoachYu Show how to measure the LinkedIn Ads ROI. He introduces the BANT framework (Budget, Authority, Need, Timing) for assessing lead quality. LinkedIn can target larger companies likely to have a budget and reach decision-makers, ensuring the person with purchase authority sees the ads. The ‘Need’ and…

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Embracing Cutting-Edge AI Tools to Drive ROI with Dennis Yu
June 1, 2023

Dennis Yu, CEO of BlitzMetrics discusses the transformative power and potential risks of artificial intelligence (AI) tools in the technology industry on the CoachYu Show. AI is being used to generate content, think for us, and police the internet for fake content. However, it can also create a lot of “garbage” content when used at…

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STEM Education: Meet Steve Spangler Who Has Billions of Views on Social Media
May 13, 2023

This episode of the CoachYu Show features Steve Spangler, Founder of Steve Spangler Science. Steve is an educator who has been pushing STEM education and has garnered a billion views on social media doing so. Today, Steve shares his journey from being a traditional classroom teacher to becoming a product entrepreneur, public speaker, and…

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Dennis Yu and Magdy Kotb, The Clothing Coach on Personal Identity
March 5, 2023

Personal identity is a powerful tool in today’s visual and digital age. In a conversation with Dennis Yu on the CoachYu Show, Magdy Kotb, the Clothing Coach, discusses the importance of personal style and quality clothing. Kotb emphasizes aligning one’s presentation with their personality and goals, highlighting the significant impact of first impressions. He also…

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Harnessing New Media: Revamping Storytelling in the Digital Age
February 13, 2023

The evolution of new media, particularly social media, is drastically reshaping our communication landscape. With this shift comes a renewed emphasis on the art of storytelling and engaging audiences. A timeless technique, often underestimated, is to “tell them what you’re going to tell them, then tell them, then tell them what you told them.” This…

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Business Survival Tip: Why You Shouldn’t Lower Your Prices in an Economic Downturn
January 1, 2023

In the context of business survival during a recession, Dennis Yu, CEO, of BlitzMetrics, on the CoachYu Show asserts that price serves as a signal and advises against lowering prices during challenging economic periods. Dennis Yu argues that the best businesses, regardless of their nature, thrive even in recessions, suggesting that lowering prices reflects a…

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LinkedIn Ads Budget with AJ Wilcox
January 1, 2023

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If…

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