Articles by tag: Bob Iger

Disney Bring Back Bob Iger to Tackle COVID-19

On this Business Casual segment, host of Secure the Bag, Taylor Bagley, follows up on a previous break down he did on the departure of Bob Iger from Disney earlier this year. Roughly six weeks after leaving the post to become Executive Chairman, Iger is now back as acting CEO of Disney in response…

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Business Casual
Disney’s Bob Iger Steps Down as CEO: Business Casual

Earlier this week, Disney announced that the CEO of the company, Bob Iger, was stepping down, shocking the media industry as much for its timing (his contract was through the end of 2021) as for its substance. Disney’s CEO for more than 15 years—since Michael Eisner’s departure in 2005—Iger built Disney into one of the…

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Articles
The Shortlist 8/9: Behind the Disney Bundle and the Amazon-FedEx Break Up

The Magic Kingdom is keeping an eye on cord cutting. Disney announced a new bundled streaming service this week which includes ESPN-Plus and Hulu as it braces for the future of television. Disney’s bundle will sell for $12.99. Amazon has plenty of items available for $12.99 but they will be getting to your doorstep…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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