Articles by tag: Brand Awareness
The future of retail is not just a question of digital versus physical; it’s about creating a seamless, multi-dimensional experience that speaks to consumer emotions as much as it does to their needs. Melissa Gonzalez, Host of Retail Refined, and Principal, MG2 and Founder of The Lionesque Group, underscores the enduring power of brick-and-mortar […]
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Justen Martin on How Long Will It Take To Get Business Results?
Business results are the lifeblood of any company, defining success and informing strategy across sales, marketing, and operations. Yet, the journey from ideation to actual results is often shrouded in a fog of uncertainty, with questions about ‘how long until we see results’ hanging heavy in the air. The crux of this matter lies […]
Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
Sports & Entertainment
Sports Advertising is Striking Out: Here is How to Fix It
2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of […]
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Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]
Plug into the Future: Decoding V2G for Utility Applications
Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]
Secure Grid Modernization with Zero Trust Architecture
Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]
Private Wireless Networks
Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]
