Articles by tag: brick and mortar
Shopping in the modern world looks much different now than it did at the beginning of the year. In fact, numbers were up before the pandemic. Looking to the end of 2020, dramatic downturns are holding steady for brick and mortar. Discussing these data points today with Daniel Litwin is John Kelly, CEO of Zenreach. Zenreach’s data suggests that […]
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Slow Retail Sales Forecast a Tame Holiday Season
Retail sales were up in September but just barely, according to reports by NPR. A .3% gain fell short of the .5% projections. Shoppers are cautiously entering brick and mortar stores again, but record unemployment leaves little discretionary income and non-necessity purchases are largely being put off. What is normally a banner time of year […]
Podcasts
Proud, Productive and Priceless: How Unlocking the Power of People Will Reignite Retail
As retailers re-imagine brick and mortar, stores are once again at the center of the action. But what about the people who power the action, store associates? They can get left out of the conversation as technology and automation grab attention, yet these front-line workers are critical to retailers’ success across every channel. Carol’s […]
Articles
Reimagining The Brick & Mortar Customer Experience In A Digital World
The retail landscape is always evolving, and eCommerce has fueled sales and revolutionized how we shop. However, many consumers still love the experience of shopping in store. Brands were always striving to make that experience one to remember, leaning heavily on strategic facility management and merchandising. Then the pandemic hit and caused a shift to […]
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Addressing Retail’s Experience Challenges with Data
As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]
Podcast Network
How Can Physical Retail Support Ecommerce Distribution?
Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently. Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores […]
Bricks and Clicks
Lowering Your Advertising Cost: Bricks and Clicks
Retail spans both brick & mortar and ecommerce. So how do you optimize both to excel? The overarching goal of any retail organization is to get more profit in your pocket, and lowering your Amazon ACoS is a tried-and-true way to work toward that outcome. Today, I’m covering three ways you can do just […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]
A New Look at the Checkout Experience: Retail Refined
In this episode we discuss how FutureProof is helping propel the industry forward when it comes to the acceleration of contactless and mobile payments in grocery, fashion and beyond. No longer a generational conversation, we are seeing an emergence of the DIY consumer and we speak about how that is shaping adoption. And the […]
Empowering Employees in the Changing Retail Landscape with Derek Jones of Deputy
Derek Jones, VP of Enterprise Strategy for Deputy, joins us to talk about the shifting dynamic in retail and how it’s impacting workers. The retail storefront has forever changed due to the explosion of ecommerce. With convenience and ease, shoppers haven’t completely abandoned brick and mortar stores, but the in-store experience has to evolve. This […]
The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update
Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin. Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts. Martin has served as chairman of […]
The Reality of Doing More With Less
Every company has resources to allocate, but not every company allocates them efficiently. On this episode of the MarketScale Retail Podcast, Mike Murphy, Chief Financial Officer for Personiv, sat down with host Sean Heath to break down a few ins and outs of intelligent resource allocation. There are three primary areas in which a […]
Beyond Technology: Integrating Kiosk Hardware in Store Environments
Integrating kiosks into a store or restaurant environment starts with a meeting of the minds. One of the most important things to understand as early as possible in the process–before implementation–is who the consumer is and what the store wants to achieve both today and tomorrow. While there are a number of initial decisions […]
The Intersection: Retail Stores are Getting Smaller, and That’s a Good Thing
Retail stores across the country are undergoing enormous changes. As e-commerce creates competition, brick-and-mortar stores are focusing on developing a highly curated shopping experience for customers. Part of this curation means downsizing stores from large one-stop-shop warehouses to smaller, more intimate storefronts. On this episode of The Intersection by Bluewater, we’re joined by Eric […]
How to Build Winning Stores in a Digital World: A Conversation with Author Miya Knights
It is no secret that the retail world has been changed forever by the digital age. The internet connected retailers to a global market, and those that have adopted to the new landscape have come out ahead of the competition. The rise of digital retail is often associated with the demise of brick-and-mortar shopping. […]
RetailX Panel Explores a New ‘Phygital’ World
Photos Courtesy of Melissa Gonzalez. There are more ways to reach consumers today than ever before in retail. Sometimes though, this many options can actually make it hard for businesses to reach their customers. At RetailX in Chicago, industry professionals are learning skills to increase their digital and physical retail presence with the hopes of […]
Why Self-Pour Taprooms & Technology are the Future for Craft Beer
Craft beer is having its moment, one that shows no signs of stopping. While beer volume sales were down (albeit only one percent) in 2018, craft beer sales hiked up almost four percent, with a craft beer market of $27 billion. This is giving room for taprooms to reach their customers in more unique […]