Articles by tag: Broad School of Hospitality Business
The hospitality technology space has tremendous space for innovation and fresh ideas right now and its quite possible there has never been a better time to start a business in this industry, considering the market is fiending for new solutions to elevate the customer experience and build confidence around travel. I touched base with serial […]
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Office Hours with Michael McCall: A New Era of Consumer Behavior
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the wider consumer behavior […]