Articles by tag: corporate marketing
No company is perfect, and whether you work at a start-up or large corporation, there will inevitably be days where you wish you worked on the other side. Tim Garbutt, the Director of Corporate Marketing and Communications at Flintco LLC, has been on both sides and knows how the other half works. On this episode […]
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Business Casual
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since…until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis’ psychedelic hip-hop can now order his signature McDonald’s meal: a fully […]
Business Casual
Peloton Cuts Product Prices in Attempt to Expand Customer Base
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable products aimed at those still wanting to work out from home. After Peloton’s Tuesday announcement, NBC News reported consumer doubts that the company’s marketing tactic would […]