Articles by tag: Corporate Sponsorship
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career […]
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What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer […]
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Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]
When Using & Safeguarding Mass Amounts of Captured Data From Facility Monitoring Devices and Environments, Make it Meaningful
One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]