Articles by tag: COVID
Even with parts of the country being hit hard by a wave of the Delta variant of COVID-19, the outlook for the jobs market appears to be on an upward swing. In July, nonfarm payrolls skyrocketed, increasing by more than 940,000 as the unemployment rate dipped to just under 5.5%, according to a recent report […]
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Business Services
Is Segmentation Marketing a Relic of the Pre-COVID Era?
The COVID-19 pandemic undoubtedly changed the marketing landscape for a wide range of industries – but just how different will marketing strategies look in the months and years to come? Will strategies that still rely on clear segmentation continue to succeed, or is segmentation marketing ready for its curtain call? To source insights, Voice of […]
Articles
Hilton Beats Expectations on Heavy Demand for U.S. Vacations
(Bloomberg) — Hilton Worldwide Holdings Inc. reported better-than-expected results for the second quarter, as travelers made up for lost vacations. The company reported adjusted earnings per share of 56 cents, according to a statement Thursday, beating the average analyst estimate of 39 cents. Its shares surged as much as 4.2%, the biggest intraday jump in […]
Transportation
The Three Most Important Trends Shaping the Automobile Ecosystem
“The ride-share approach to public transportation may make access more equitable in the U.S.” The auto industry is undergoing a major transformation due to a variety of factors, from COVID-19 to supply chain issues to changing perspectives on mobility. Tackling some of the most pressing trends, MarketScale TV host Daniel Litwin spoke with Carl Anthony, Managing […]
All Systems Go
UK Manufacturers Highlight the Power of Unity during Ventilator Shortage
The continuous modernization of industrial processes is dizzying and exciting. All Systems Go is a show that intends to demystify the varying technologies—from UAVs and robotics to supply chain software and virtual reality sims—and how they will advance everything from logistics to manufacturing across the globe. The Ventilator Challenge UK, led by Dick Elsy, recently […]
Articles
Apple to Test Hybrid Work From Store and Home for Retail Staff
(Bloomberg) — Apple Inc. plans to test a hybrid in-store and work-from-home arrangement for retail employees, acknowledging that consumers may continue to prefer online shopping even as the pandemic eases, according to people with knowledge of the matter. The Cupertino, California-based technology giant will begin a pilot program later this year dubbed “Retail Flex” with […]
Podcasts
Going Yard—How COVID Changed the Landscape for Yard Signage
A surprising trend during the pandemic that presented printing companies with opportunities was unexpected growth in demand for yard signage. Patric Coldeway, Founder and President of Digitech, and John Parrott, Vice President of Parrott Printing, explored this interesting side-effect of COVID-19 and provided context regarding how this opportunity made a difference for printers during some […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]
What Makes Customers Want To Come Back to Your Store?
Pauline Bellocq is the Los Angeles Director for IWD. “I want to talk to you about the store experience after COVID and how this sensory crisis has changed the store experience for what, I think, is going to be the better. So, first of all, as we all know, the retail industry has taken a […]
Can Instacart Make its Automation Vision a Reality?
Some businesses found themselves as well positioned as they could have been for the disruption left in the wake of the COVID-19 pandemic. As the world shifted to remote interaction and online shopping, companies like Instacart that offer grocery delivery fit right into what quickly became a new way of life. However, with the world […]
Can Malls Sustain Increased Traffic and Profits Post-COVID?
Simon Property Group, the largest mall group in the U.S., reported higher than expected profits in Q1. One reason, according to the real estate firm, is due to increased foot traffic in malls since the beginning of the year. Will the U.S.’ mall footprint, as well as retailers that rely on malls for consistent sales, […]
EdTech: How to Use Federal Education Funds to Ease STEM Learning Loss
The past two school years have been unprecedented in their difficulty. Students feel it. Teachers and administration feel it. But thankfully, the U.S. government is providing federal funds to help state and local education agencies meet all their students’ increased learning needs. In this episode of the Marketscale EdTech podcast, host Shelby Skrhak sat down […]
Why Upskilling Workers is a Matter of Life or Death
Alisha Moopen is the Deputy Managing Director for AsterDM Healthcare. “Healthcare continues to disrupt our life, and we know that we are going to have to live with this reality for some time longer in a situation like this with a sustained and continuous stress. Over the last 15 months, it has taken a serious […]
How Can the Manufacturing World Recover from Mass Commodity Shortages?
A year ago as the pandemic ravaged the world and cities locked down one by one, consumers were the ones panic-buying. Today, it’s companies doing the hoarding and it’s pushing supply chains to the brink. Bloomberg’s Enda Curran reports. Host: And what is really driving this massive supply crunch? Curran: Well, good morning, Heidi. What’s […]
What are the Largest Areas of Growth for the Drone Industry?
David Benowitz is the Head of Research for DroneAnalyst, which released a report digging into how the industry performed during COVID-19 and how much hardware was sold in 2020 versus 2019. “While a lot of people, of course, saw a lot of interest in delivery during COVID-19 — delivering medical devices, etc. — and we […]
Employers Post Record Job Openings, But Where are All the Workers?
After a meager April jobs report showed companies are struggling to entice workers and find the right talent, even with a relatively high unemployment rate of 6.1%, industries are looking for something to be bullish about. That may just come from the same report, according to the US Labor Department, which found employers set […]
Shining a Light on UV Disinfection
Ultraviolet, more commonly referred to as simply UV, light is gaining popularity as an additional measure offices and schools can take to effectively control and prevent infection indoors in the era of the novel coronavirus. Dr. Fiona Collins and Dr. Scott Cohen of the HealthFirst Medical Advisory Board joined the HealthFirst podcast to outline the […]