Articles by tag: digital advertising
There remains a huge opportunity to market to consumers on the go, and a whole industry has risen to meet that demand. However, out of home advertising has many drawbacks that prevent companies from relying on this channel too heavily. Companies like Intel hope to change this perception, as well as the overall effectiveness of […]
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Industrial IoT
A Case for Evolving the Digital Out-of-Home Experience
Digital out-of-home (DOOH) is a rather broad term – in fact, according to Intel IOT Business Development Director Maroun Ishac, it’s “really the millions of screens that you see outside of the home.” Alongside those millions of screens, which adorn everything from taxis and ridesharing vehicles to mall advertising, smart city infrastructure and airport signage, […]
Business Services
A Postmortem on Bloomberg 2020’s Marketing and Campaign Strategy: Ratified
Ratified is a radio show hosted by Voice of B2B Daniel Litwin, exploring the intersection of business and policy in long-form fashion. On this episode of Ratified, we’re getting our feet wet with election season content. At the time of release, the Democratic presidential primary is all but settled. Barring some massive shake-up, Joe […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
