Articles by tag: Diversification

Wavelengths: Supply Chain Delays and Disruptions, Part 2

Discussion about the current and future state of the global supply chain is a hot topic right now. Barry Holt, VP of Global Cable Operations for Amphenol Broadband sits down with host Daniel Litwin to discuss the short- and long-term effects plaguing the global supply chain and tips on how to overcome them. International events […]

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Podcast Network
Diversify or Die: Now is Not the Time to Narrow Your Options

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for […]

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Podcasts
Why VP Racing Fuels Are More than Just Specialty Fuel with Bruce Hendel

Think of any motorsport series, and there’s a good chance VP Racing Fuels is there. From the drag race track to tractor pulls, VP powers some of racing’s top teams. But there is far more to VP than high-performance racing fuels, said Bruce Hendel, Vice President, Sales, North America, Consumer Products and Race Fuel […]

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Podcast Network
Spieckerman Speaks Retail: A New Retail Podcast

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate retail from now to next. Spieckerman regularly contributes to major retail and business media outlets across a broad spectrum of retail topics […]

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Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

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Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

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Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

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Cyber-first approach
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
April 23, 2024

How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]

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