Articles by tag: ESPN

Sports Advertising is Striking Out: Here is How to Fix It

2020's Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the Read more

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CES 2023 crowd attendance
Top Trends at CES 2023 from Bosch, John Deere, and More
February 3, 2023

Top notch technology and top notch attendance secured CES 2023 its gold medal; to put it simply, this year’s CES was a huge success. The world’s largest and most prominent consumer electronics and technology exhibition, CES served its usual role as a testing ground for ground-breaking innovations across multiple verticals. From 5G to Web3, and […]

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ACA health plans
Insurance Companies Should Weight the Growth Potential With Risks When Considering Offering ACA Plans
February 3, 2023

The 2023 open enrollment for ACA health plans saw a 13% increase over 2022. Melanie Musson, an insurance expert with USInsuranceAgents.com, says, “Insurance providers have an opportunity to enter or expand in this growing market, but they should practice caution.” The 2023 Open Enrollment Period (OEP) for Affordable Care Act (ACA) Marketplace health insurance plans […]

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standards for success
Setting Standards for Success
February 3, 2023

Winning the day isn’t just about making every day count – it’s about shifting your mindset to set standards for success and better understand and value the work that goes on behind the scenes – so that you can be as successful as you work to be. Where can you start? In this inaugural […]

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Sports Advertising is Striking Out: Here is How to Fix It
April 8, 2021

2020’s Super Bowl Sunday was one to talk about. Not only was it a reprieve from COVID anxieties, it was another reminder of how important Super Bowl advertising slots still are to the broader advert industry. Even with companies like Budweiser, Coke and Pepsi bowing out of advertising during 2020’s Super Bowl, research out of […]

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ESPN Podcasting Has a Record Year
December 17, 2020

From audioblogging in the 1980s to the first digital audio podcast of 2004, the powerhouse audio medium of podcasting has grown exponentially since its humble beginnings. As of 2020, there are 850,000 active podcasts and over 30 million episodes, with more than half of all US consumers above the age of 12 that listen […]

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Bringing Technology and Live Interaction to MMA
December 7, 2020

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   Mixed martial arts, or MMA, has risen to compete with the established mainstream sports in a fraction of […]

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The Future of Esports Broadcasting as ESPN Pulls All of Their Esports Programming
December 4, 2020

As esports continues to grow in popularity, reach, and capital interest, ESPN made the unexpected decision to end all their esports broadcasting. In the wake of this decision, Daniel Litwin, Host, Voice of B2B consulted Chris Mann, SVP gaming and esports division, REV/XP on how eSports media should continue to think about the future […]

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Bringing Thankfulness to Your Retail Relationships
November 27, 2020

Jennifer Kaylo Ruscin guides retailers to be the hero and navigate the industry’s biggest B2B challenges online and offline.   Today I’m joined by my husband Derek, and I’m so excited to have him on the show! By day he hosts a 3 hour sports talk radio show called The Ruscin & Zach Show, all about […]

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DraftKings Expands its Pro Sports Market Share with New Partnerships
September 18, 2020

Sports fans have been satiating their craving for the stadium by participating in online sports betting and fantasy sports as the pandemic prevents large gatherings. Virtual sports events are only expected to continue rising in popularity, and DraftKings is betting on it. The company’s new public partnerships with ESPN & the New York Giants […]

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What Can the Major Broadcasters Learn from eSports?
July 20, 2020

Sports in America are finally resuming and Major League Baseball hopes to hit a grand slam with its return this week. But the games will have a different feeling than normal. But is this secretly a positive? It has long been said that the greatest innovation happens during moments of crisis, so will sports be […]

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The Shortlist 8/9: Behind the Disney Bundle and the Amazon-FedEx Break Up
August 9, 2019

The Magic Kingdom is keeping an eye on cord cutting. Disney announced a new bundled streaming service this week which includes ESPN-Plus and Hulu as it braces for the future of television. Disney’s bundle will sell for $12.99. Amazon has plenty of items available for $12.99 but they will be getting to your doorstep […]

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