Articles by tag: franchise

Chipotle’s Expansion Strategy and Market Research Efforts are Sizzling Hot. Other Restaurants Take Note.

Chipotle

Chipotle’s big foil burritos and piled-high burrito bowls are  coming soon to hundreds of small towns across America as part of the company’s massive growth and expansion plan. Despite potential supply challenges due to its reliance on fresh ingredients, Chipotle is ready to take on established chains like McDonald’s and Applebee’s. Chipotle’s new strategy…

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Food & Beverage
Opportunities Available for Women in Franchising

It may come as a surprise to some, but entrepreneurship is experiencing growth after the pandemic as many people have decided that they want to work for themselves. A great way to become your own boss is to start a franchise. However, the rate of women who own franchises is falling behind their male…

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Food & Beverage
Coffee Entrepreneur Discusses How He Has Helped Establish One of the Most Popular Chains in the Midwest

The co-CEO and co-founder of Biggby Coffee, Mike McFall, talked with host Barbara Castiglia of the podcast “The Main Course,” about the rise of his coffee chain. Founded in Lansing, Michigan over 27 years ago, today Biggby Coffee is one of the most popular coffee chains in the Midwest region. McFall said decades ago…

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Food & Beverage
Can Seafood Really Be As Accessible As The Corner Bar?

Can seafood really be as accessible as the corner bar? Shuckin’ Shack was designed on this premise of making seafood an everyday menu item as opposed to the white tablecloth service. The company’s CEO Jonathan Weathington joined The Main Course host Barbara Castiglia to share the company’s story and his thoughts on franchising. While Shuckin’ Shack is a…

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Food & Beverage
How Paris Baguette Maintains Quality Across Its Stores

Key Points: Paris Baguette has nearly 4000 bakery-cafes worldwide. They maintain standards by having regular store audits. They also constantly train, film and, review in order to maintain standards. Commentary: If the thought of a French baguette or pastry puts you in a good mood, you’ll love the latest delicious episode of The Main…

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Food & Beverage
Creating A Vibe With Chronic Tacos

From new technologies and changing food trends to supply chains and innovative concepts, the restaurant industry is everchanging. Host Andre Natera shares kitchens, plates and stories with food and beverage superstars, preparing a new dish and offering valuable insights from the front lines of the culinary industry.   On this episode of Run The Pass, Host Andre…

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Food & Beverage
How One Restaurant Chain Rides the Green Wave

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Established in 1998, Cheba Hut is the first marijuana-themed sandwich “joint” that provides customers with made-to-order food in an eclectic fast-casual environment. Seth…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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Other Articles
Rethinking the Mindset of a Business Owner
May 4, 2021

A business owner mindset isn’t exclusive to those chasing tech-startup dreams. Being an entrepreneur can happen in any industry. Discussing his journey to becoming a business owner was EJ Williams, who joined David and Matthew Shields on Like It’s Your Job. Williams, an electrical engineer, has an interesting story. He’s worked for Tesla and a Mark…

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What Does It Mean to Be a Wealthy Franchisee?
April 13, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Franchising is critical to the restaurant world, but not every franchisee is successful. So, what’s the secret recipe? Franchise expert, speaker, and author…

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Restaurant Operations Guru on How to Win the Takeout Game
March 2, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   The restaurant guest experience looks remarkably different; however, the pandemic didn’t create the desire for frictionless, easy, and fast to-go ordering. It did…

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Creating a (Jamba) Juicy Future
December 22, 2020

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Whether a business model is successful or not, sometimes revamping just makes sense. For instance, Netflix moved from just distributing…

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How The Halal Guys Grew from a Food Cart to an International Franchise
December 15, 2020

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   From the wild west chuckwagons that kept cowhands fed as they drove herds of cattle to market, to the lunch…

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Identifying the Next Great Restaurant Franchise
December 1, 2020

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   When you need insight, asking an expert is the right way to go. Which is why Barbara Castiglia, host of…

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New Labor Ruling Affects Fast Food Workers: Business Casual
February 28, 2020

In what can be considered a blow to employee rights but a win for parent companies such as McDonald’s, a recent National Relations Labor Board (NLRB) ruling has significantly narrowed the right of franchise workers to force big companies to take responsibility for their working conditions while effectively blocking the employee’s path to unionization….

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