Articles by tag: Geoff Short Video
A bottle of whiskey’s label is marked with the location at which it is made. Much like wine, that location tells the story of how the liquor was produced, and what with. From the Scottish Highlands to the outskirts of Austin, Texas, each distillery proudly represents its region. The location emblazoned on the bottle does […]
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Articles
Welcome to the Show: Episode 3
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their week-long lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If you haven’t watched […]
Original Series
Welcome to the Show: Episode 2
While the world is speeding up, baseball is slowing down, and the Savannah Bananas are determined to provide the best fan experience anywhere in the world. MarketScale followed the team during their weeklong lead-up to Opening Day 2018 to see how the Bananas sellout games in a town where baseball has failed for decades. If […]
Articles
Welcome to the Show: Episode 1
Nothing says summer in America like our National Pastime. Terence Mann (played by James Earl Jones) may have said it best in the classic baseball movie Field of Dreams: “The one constant through all the years, Ray, has been baseball. America has rolled by like an army of steamrollers. It’s been erased like a blackboard, rebuilt, […]
Bonus Content
Welcome to the Show Bonus Content: History of Baseball in Savannah
As the United States molded itself into the country it is today, it underwent change after change. Throughout the last 150 years though, it has had at least one constant. Baseball has tied generations together since its invention in the nineteenth century, becoming America’s pastime. The city of Savannah, Ga. has been afforded the consistency […]
Retail
Rise of the Rest Road Trip Puts Dallas Entrepreneurs in Spotlight
Dallas has become a popular location for startups in recent years, especially for Cameron Johnson, who secured $100,000 of funding for his company, Nickson, on Monday by winning a pitch competition put on by the Rise of the Rest Road Trip. The tour, hosted by AOL co-founder Steve Case, showcases local entrepreneurs and stopped by […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]