Articles by tag: George Wesman
“Digital transformation” is on the tip of everyone’s tongue as the technology revolution continues to change society at large. So what does this buzzword mean? Guest Chris Devlin, president of Omnivex, unpacks and defines the jargon for listeners on Marketscale’s Pro AV podcast, explaining how the concept benefits businesses as well as consumers. To explain […]
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Excellence Culture – Chad Coleman – Dude Perfect
There are many talented people involved in creating the massive influence of Dude Perfect. One of those people and one of the behind the scenes leaders is Chad Coleman. In this episode, Chad shares some of the great experiences he’s had through the years, along with a great story of risk taking and the fruit […]
Cybersecurity in an IT-First World: Vigilance & Risk Mitigation with Ex-CIA Chief Christopher Burgess
With digital transformation occurring at breakneck speed, cybersecurity has become a critical concern for first-world IT environments. The shift towards IT-first technology has brought about new challenges in protecting sensitive data and ensuring enterprise security. The stakes are high, with reports of data breaches becoming a daily occurrence, impacting organizations across various sectors. In […]
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]