Articles by tag: Get Vertical

Marketing Technologies Should be at the Center of the Industrial B2B Sector for Companies to See Success

marketing technologies

Due to today’s world being so defined by digital transformation and data-driven insights, marketing for business-to-business (B2B) industrial companies faces unique challenges. With industry-specific barriers and the ever-evolving digital marketing landscape, how do these companies keep up with the pace while remaining effective? As the B2B industrial sector is expected to reach $20.9 trillion […]

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Latest

Business Services
Get Vertical! with Mike McCalley and Ben Millar: Part 2

On the last episode of the 2-part episode, Get Vertical host, Mike McCalley brings back guest Ben Millar, to talk more about his AI content generation tool, Graibox. It is designed for marketing agencies to help them generate content based on keywords, format, and length. The tool uses AI for the heavy lifting to create […]

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Business Services
Ways to Drive Dramatic Sustainable Growth

In this second part of Get Vertical, host Mike McCalley speaks with innovation expert, Dan Adams, about the importance of building capabilities for sustainable growth in companies. McCalley discusses key metrics for innovation, including market facing innovation, and emphasizes the importance of building capabilities for profitable, sustainable growth. Adams explains that while there is pressure […]

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Business Services
Get Vertical! with Mike McCalley and Dan Adams: Part 1

In this episode of Get Vertical, host Mike McCalley interviews Dan Adams, Founder and President of The AIM Insitute, a company dedicated to helping B2B companies drive growth through intelligent customer conversations. Dan Adams has conducted research on leadership practices during his tenure at The AIM Institute. Based on his research, they defined four types […]

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Business Services
Get Vertical! with Mike McCalley and Darren Doyle: Part 2

This second conversation between Get Vertical host, Mike McCalley and his guest, Darren Doyle, Outsourced Revenue Growth Partner at Sales Xceleration, is about root causing challenges in organizations related to pricing and discounting. The 5Ys tool is mentioned as a way to find the root cause by asking why five times. It’s important to recognize […]

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Business Services
Get Vertical! with Mike McCalley and Ben Millar: Part 1

On part 1 of this 2-part episode, Get Vertical host, Mike McCalley speaks with Ben Millar, the President of Graibox, a company dedicated to helping businesses improve their content creation efforts. Ben shares his experience transitioning from an employee to an entrepreneur and how he grew his business. Millar emphasizes the importance of hard work, […]

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IWCE 2024
Icom Hits Orlando for the International Wireless Communications Expo (IWCE 2024)
March 28, 2024

Icom America’s Jon Paul Beauchamp was in Orlando, Florida for IWCE 24, the International Wireless Communications Expo. Beauchamp sent greetings from Icom’s Booth, #805. Catch all of the highlights at Icom America.

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security communication solutions
Game-Changing Security Communication Solutions On Display at IWCE
March 28, 2024

One of the spotlights at this year’s IWCE event in Orlando, Florida were the security communication solutions which make a significant different in sensitive environments like public schools. How can dealers successfully navigate partnerships with agencies to enhance their security measures? Jon Paul Beauchamp of Icom America caught up with Paul Toth, the Owner […]

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four perspectives in 2024
Amend & Progress: Exploring Four Perspectives in 2024 and Beyond
March 28, 2024

In a dynamic exchange on the Amend & Progress podcast by Vodori, Annalise Ludtke explores four perspectives in 2024 that will help bring effective content to the market now and beyond. With the participation of Vodori’s CEO and Co-Founder, Scott Rovegno, the conversation unveils insights on macro-level topics crucial to the organization’s strategic direction. […]

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retail in the digital age
APL Is Redefining Retail in the Digital Age with Tech-Infused Luxury Footwear
March 27, 2024

In an era where fashion and technology intersect more seamlessly than ever, particularly within the context of retail in the digital age, the discussion around innovation in the luxury footwear market is gaining momentum. This conversation comes at a crucial time when consumers are increasingly looking for products that not only offer aesthetic appeal […]

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