Articles by tag: Gina Sansivero Podcast
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for […]
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Podcasts
Sounds Like Success: The State of the Union for the AV Industry
COVID-19’s impact on businesses across the globe is widespread. To provide context on how the Pro AV space is dealing with the crisis, Gina Sansivero, VP, Marketing & Corporate Communications, AtlasIED, and Michael Peveler, VP of Sales, AtlasIED recently joined Sounds Like Success for an industry update. Sansivero and Peveler agree that one of […]
Podcasts
A Powerful Approach to Rebranding and Showcasing in Pro AV
When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn’t always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one […]