Articles by tag: Influencer Campaign

How Are Macro-Influencers Impacting Marketing Campaigns

How Are Macro-Influencers Impacting Marketing Campaigns
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more

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NRF 2022 Retail's Big Show
What’s in the Shopping Cart for the 2022 National Retail Federation’s Big Show?
January 14, 2022
 In just a few short days, from January 16th through the 18th, the National Retail Federation will launch Retail’s Big Show in the shopping capital of the world, New York City. As retail Read more
Schools Struggle to Reach Their Education Technology Goals. Here’s Why and How To Fix It.
January 14, 2022
As we hit the two-year mark of the COVID-19 pandemic, the education sector continues to struggle in adjusting to virtual and hybrid education at scale. In 2020, McKinsey estimated that, due to COVID Read more
85% of Clinical Drug Trials Face Delays. What's the True Cost?
85% of Clinical Drug Trials Face Delays. What’s the True Cost?
January 14, 2022
  Clinical trials can save lives and provide new ways to treat disease. The industry estimates that 85% of all clinical trials face delays due to patient enrollment. Understanding that challenge Read more
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How Are Macro-Influencers Impacting Marketing Campaigns
November 2, 2021
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more
How Social Media Influencers Took this Netflix Show to #1 in 30 Countries
November 1, 2021
  Commentary: Launching a new show, especially in the age of streaming platforms, is no easy task. How do you make your show stand out from the thousands upon thousands of Read more