Articles by tag: influencer

Why Macro Influencers Are Leading the Influencer Marketing Boom

The Role of the Macroinfluencers
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more

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Using Registries to Prevent Opioid Use
December 8, 2021
PDMP and EPCS are two emerging abbreviations essential to curbing the current opioid epidemic. David McFarlane, Marketing Communications Manager with Medsphere, and Host Tyler Kern discussed what they are and Read more
The Intricacies of Interior Design in Medical Furnishing: Champions of Care
December 8, 2021
  One thing that's very important but doesn't take a prominent role in healthcare settings is furniture. It plays a significant role in patient care when it comes to looks, comfort, and functionality. An Read more
Deconstruction with VCC: The Foundational Considerations of Good Field Safety Leadership
December 8, 2021
  “We expect that someone can do the job they were hired to do, but we need to always get all workers up to speed on safety topics.” In any project or initiative, those leading it set the tone. When Read more
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Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more
Hospitality Is Heating Up as Travel Begins to Return
March 18, 2021
Driven by consumer desires for new experiences, innovative technologies, and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies that power travel and the Read more
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. Read more
Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable Read more
Where Influencer Marketing is Providing the Most Value
August 7, 2020
Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as Read more
Creating Direction for the eLearning Industry with Clint Clarkson: Quicksilver
January 15, 2020
In the first episode of The eLearning Alchemist: Quicksilver, Voice of B2B Daniel Litwin and host Clint Clarkson give viewers their initial, behind-the-scenes look at Clarkson’s eLearning Read more
Discover the Truth: Advice for Young Metal Detector Hobbyists
November 20, 2019
  You can usually spot Jocelyn Elizabeth a mile away. On a field of dozens of hobbyists using Garrett metal detectors, she’s typically the only young woman on the field with some radical Read more
Tips for Finding and a Working with Design Influencers
June 5, 2019
  In the world of social media influencers, the stakes are high and the territory confusing to maneuver. But it doesn’t have to be, said Elle H-Millard, interior designer and insider for Read more