Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. On September 8, Variety reported the
In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider Peloton’s investment in gym-shy budget consumers. Peloton’s move signals the company’s bet that the gym experience may never fully recover. If their bet
The Voice of B2B discusses how influencer marketing allows brands to tap into engaged audiences in a really organic way.