Articles by tag: influencer

Why Macro Influencers Are Leading the Influencer Marketing Boom

The Role of the Macroinfluencers
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more

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The Importance of Industry Wide Collaboration in AV
May 17, 2022
Hail, hail, the gang's all here. Greg Harper, President of Harpervision Associates; Cory Schaeffer, Director of Alliances & Ecosystem at QSC; Michael Reilly, Director of National Accounts at Read more
Analysis: Lessons for CEOs from the Schultz & Starbucks Union Avoidance Campaign
May 17, 2022
Summary: In this report, corporate executives will get a full analysis of Starbucks' union avoidance saga since the return of Howard Schultz, detailing his strategies over the years, how he's putting them to work Read more
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
Burnout is a Concern in the Hospitality Industry But How Does Your Team Address It?
May 16, 2022
  Healthy Pour is a consultancy whose mission is to improve the mental health and well-being of individuals, communities, and organizations within the hospitality and adjacent sectors through Read more
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Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more
Hospitality Is Heating Up as Travel Begins to Return
March 18, 2021
Driven by consumer desires for new experiences, innovative technologies, and environmental impacts – travel is changing. Host Sarah Dandashy explores the technologies that power travel and the Read more
McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger
September 14, 2020
Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. Read more
Peloton Cuts Product Prices in Attempt to Expand Customer Base
September 14, 2020
Gyms were hit particularly hard by the pandemic, but are beginning to see tentative traffic as business opens back up. Targeting these cautious gym-goers, Peloton creates new, more affordable Read more
Where Influencer Marketing is Providing the Most Value
August 7, 2020
Influencer marketing allows brands to tap into engaged audiences in a really organic way. Because of this, influencers have been on top of the world for the past few years, as Read more
Creating Direction for the eLearning Industry with Clint Clarkson: Quicksilver
January 15, 2020
In the first episode of The eLearning Alchemist: Quicksilver, Voice of B2B Daniel Litwin and host Clint Clarkson give viewers their initial, behind-the-scenes look at Clarkson’s eLearning Read more
Discover the Truth: Advice for Young Metal Detector Hobbyists
November 20, 2019
  You can usually spot Jocelyn Elizabeth a mile away. On a field of dozens of hobbyists using Garrett metal detectors, she’s typically the only young woman on the field with some radical Read more
Tips for Finding and a Working with Design Influencers
June 5, 2019
  In the world of social media influencers, the stakes are high and the territory confusing to maneuver. But it doesn’t have to be, said Elle H-Millard, interior designer and insider for Read more