Articles by tag: interactive content
In the latest episode of Pro AV Today, host Ben Thomas welcomes Randy Bapst and Dalaney Thompson, two of the creative minds behind AiBuy, to discuss the exciting future of interactive content creation. The conversation covers a range of topics, from leveraging interactive content for creators to how broadcasters can monetize it, […]
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How BrightSign Maintains Its Leadership Position in the Pro AV Space
Professional digital signage has undergone a dramatic transformation, from once only displaying static images to now providing immersive experiences. How has this shift manifested itself company to company? On this week’s episode of the Pro AV podcast, we looked into one AV player, BrightSign, and had CEO Jeff Hastings share how his company continues […]
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Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]
When Using & Safeguarding Mass Amounts of Captured Data From Facility Monitoring Devices and Environments, Make it Meaningful
One of the many topics of ISC West 2024 was how the industry could overcome the strategic challenge of managing and safeguarding the massive amounts of data collected from facility monitoring devices. Cathal Walsh, the Vice President and Chief Security Officer at Guidepost Solutions, engages deeply with this issue and offered insights on refining […]
Implementation of Digital Strategies is Helping Smaller Retailers Finally Compete Against Big Box Stores
Some smaller brands and boutiques are setting examples that larger corporations could follow. Smaller and mid-sized retailers are now effectively competing against their larger retail counterparts by utilizing digital innovations. By implementing digital strategies, smaller retailers are enhancing customer value and operational efficiency. On an informative segment of an Experts Talk retail roundtable to […]