Articles by tag: interactive marketing
When you think of digital signage in a retail store, the standard has become static imagery or looping media, providing color and branding but not much else. Trevor Sumner, CEO of Perch Interactive, says it’s time to think bigger and bigger. On today’s episode of the Retail Podcast, brought to you by MarketScale, host […]
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The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]
Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]
Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]
From Bollards to Bytes: Why Security Firms Need to Adopt a Cyber-First Approach
How can the security industry effectively navigate the shift from traditional physical security measures to adopting a cyber-first approach in its sales and integration strategies? The transition from physical to digital security solutions was a major theme at the International Security Conference & Exposition West 2024 held earlier this month. On a recent episode of […]