Articles by tag: IPs
Retaining an existing customer is supposed to be a whole lot cheaper than attracting a new one. According to research, even a 5% rise in customer retention rates can boost profits drastically. But with shoppers constantly moving from store to store, this is easier said than done. One way sellers can attract customers is […]
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Sports & Entertainment
How IPs and Technology are Delivering on Storytelling at Amusement Parks
Today’s entertainment landscape is as bountiful as it has ever been. With competition coming from new arenas like streaming services, theme parks have reimagined themselves to stay attractive. This change has not been accomplished solely through higher and faster rides, but by using the latest technological tools available. “We have to change the way we’ve […]