Articles by tag: Lance Frierson Video
At Ergo Robotic Solutions, innovation is continuously merging with tradition. Located in Queensbury, New York, the cutting-edge robotics solutions pumped out at Ergo echo the manufacturing history of the region, giving the company a strong reason to remain Made in America. In this episode, MarketScale’s Daniel Litwin travels to Queensbury to get inside look […]
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Food & Beverage
Made In America: Kentucky Bourbon
Bourbon & Bluegrass If you’ve ever had a glass of American Whiskey, there’s a high chance it was distilled near Lexington, Kentucky. On this bonus episode of Made In America, we are going to discover what has made this drink so popular for generations, and how Kentucky puts its own stamp on it. Town Branch […]
AEC
Made In America: Big Ass Fans in the Bluegrass State
When a consumer buys a product made in the United States, he or she is making an investment in more than just a physical product. The impact of that purchase ripples through a local economy and can stimulate an entire region. Big Ass Fans has been producing what its name suggests in Lexington, Kentucky […]
Architecture & Design
Made In America: A New MarketScale Original Series
Why stay in America? In today’s global marketplace there are are still companies surviving and thriving right in our own backyard. We’re hitting the road in search of America’s most interesting companies to answer one question: Why are you proud to be made in America? Our series begins in Lexington, Kentucky with Big Ass Fans, […]
Behind the Screens
Behind the Screens with the Dallas Stars: How Fans Light Up The Ice
With 41 regular season home games each year it can be hard to make every event a unique experience. The jumbotron is universally accepted as the method of choice for entertainment directors of American professional sports teams, but the elite ones find ways to engage fans in a new way. The Stars have done […]
Behind the Screens
Behind the Screens with the Dallas Stars: How Grubes Gets Fans in the Groove
In most sporting arenas, music is used as a way to simply fill lulls in the action. For Dallas Stars DJ Michael Gruber, it is an opportunity to create a moment that fans will remember long after the event ends. The witty disc jockey has developed a cult following in Dallas due to his […]
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The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
