Articles by tag: live streaming

The annual InfoComm 2023 took place from June 8-14 in Las Vegas. One of the subjects of conversation was how rapid technological advancement has led to a fundamental shift in events. Today, a burgeoning emphasis on hybrid events — a blend of in-person and virtual participation — is noted, fueled by uncertainties in our […]

Over the years, Panasonic created and shaped a novel approach and subsequent community of run-and-gun handheld vloggers, videographers, and filmmakers with its hybrid cameras. What was conceptually defined with the GH1 was dramatically refined by the positive feedback loop (and firmware hacking) generated by the enthusiasts and professionals that used Panasonic’s camera gear. Throughout the […]

We haven’t even scratched the surface when it comes to the future of live streaming. Mostly when we thing of live streaming we think of things like Facebook Live or Instagram Live but now more than ever there are options where content can be live streamed. In this clip of MarketScale’s Retail Refined Melissa […]

Live streaming adoption is accelerating for a host of reasons and has many applications. Retailers can take advantage of this channel to connect with consumers and sell directly to them. Talking about this emerging trend, Retail Refined host Melissa Gonzalez spoke with Kenneth Tan, Co-founder and CEO of BeLive Technology. The company offers live streaming solutions […]

The growth and opportunity of video production have fundamentally changed the concept of content. It’s a powerful marketing tool for business. Consumers spend, on average, six hours and 48 minutes a week watching online video. It’s a new frontier for business storytelling, and it works, with 93% of marketers that use it saying they gained new customers. A […]