Articles by tag: Macroinfluencers
Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D’Amelio in their latest campaign. The campaign showcases happiness via her TikTok audience. Commentary: Moments and dances like these live on the social media platform, where almost anything and everything can go viral. So much so that companies have started […]
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Why Macro Influencers Are Leading the Influencer Marketing Boom
The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on […]