Articles by tag: Macroinfluencers

How Are Macro-Influencers Impacting Marketing Campaigns

How Are Macro-Influencers Impacting Marketing Campaigns
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more

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Why a Restaurant's Digital Footprint is a Main Metric for Fiscal Success
Why a Restaurant’s Digital Footprint is a Main Metric for Fiscal Success
January 24, 2022
Barbara Castiglia spoke with Savneet Singh, president and CEO of Par, a software and hardware solutions company for the restaurant industry, about the importance of technology to survive the Read more
irish whiskey barrels
E.U. Whiskey Tariffs Are Lifted, But the Industry is Still On the Rocks
January 21, 2022
  The whiskey market is eager for a return to form. In 2018, in response to the U.S. steel and aluminum tariffs targeting the E.U. and ordered by former President Donald Trump, the European Read more
Material Signs: Introduction to the World of Optics
January 21, 2022
Doctors Scott Carney, chief science and technology officer at Optica, Kate Medicus, CEO at Ruda-Cardinal, and Alexis Vogt, endowed chair and professor of optics at Monroe Community College, joined Host Tyler Read more
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How Are Macro-Influencers Impacting Marketing Campaigns
November 2, 2021
  Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D'Amelio in their latest campaign. The campaign showcases happiness Read more
Why Macro Influencers Are Leading the Influencer Marketing Boom
October 18, 2021
  The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the Read more