Articles by tag: Macroinfluencers
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Gossip about Gossip: How Platforms Provide Content Creators with Cryptocurrency Payment
In the rapidly growing world of cryptocurrency, getting paid for certain types of content via the digital medium is a lot more layered than meets the eye. According to Cointelegraph, the COVID-19 pandemic has heightened crypto payments as there was an increase of these payments. As content creators use various web platforms to promote and […]
Gossip About Gossip: How Aberdeen Plans to Tokenize Investment Funds on Hedera
Private equity investments are often regarded as higher risk profiles than any other asset classes. Because of liquidity concerns and higher barriers of entry, everyday individual investors are steered away from alternative asset classes like private equity. That’s where fractionalization of large-scale investments through blockchain and DLT technology provides accessibility and privacy among individual investors. […]
Using HIP to Improve Hedera Hashgraph
The Hedera Improvement Proposal (HIP) is a process established to help developers formulate new ideas and improvements within Hedera Hashgraph. According to InfoQ, workplace feedback helps boost efficiency. The method allows the development team’s members to submit their suggestions and receive constructive criticism and opinions from fellow developers. HIP allows Hedera to have an orderly […]
How Are Macro-Influencers Impacting Marketing Campaigns
Key Points: Brands are using macro-influencers to market their products. Pura Vida used Charli D’Amelio in their latest campaign. The campaign showcases happiness via her TikTok audience. Commentary: Moments and dances like these live on the social media platform, where almost anything and everything can go viral. So much so that companies have started […]
Why Macro Influencers Are Leading the Influencer Marketing Boom
The last year was lightning in a bottle for influencers. Statista research shows that, at a high level, the influencer marketing industry grew substantially since the pandemic, more than doubling to $13.8 billion in 2021. Not only does this mean an influx of influencers securing brand deals, but an increase in companies focusing on […]