Articles by tag: MarketScale

Content Factory’s Tour of B2B Content Creation Giant, MarketScale

B2B content creation

This episode of the CoachYu Show features a visit to MarketScale, a company specializing in B2B content creation and brand growth through podcasts and videos. The tour takes place in their offices located on the 53rd floor in downtown Dallas.  Katie Steinberg, Sr. Manager, Client Services, and Elias Ellefsen, Senior Digital Media Strategist, at MarketScale, […]

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Articles
Continued Success in Accounting & Finance

2022 sure had its ups and downs, but when looking towards the new year, it can be cathartic to reflect on past successes and give thanks for all one’s accomplishments. One area of growth and success for MarketScale in 2022 was in its Accounting & Finance department. Joining MarketScale in May 2022 as the Director […]

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Food & Beverage
Why You Should Care What’s In Your Pet’s Food

The pandemic caused many setbacks for the supply chain. Not remised from this setback was pet food. Pet adoption rose in 2020, with animal shelters seeing a 12 percent year-over-year adoption rate increase compared to a flat or declining rate in previous years, according to PetPoint. With so many new pet owners giving their pets […]

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In the Cloud
Ransomware Puts Small Businesses in its Sights

The way we communicate, share data and use technology to act on those insights is changing – and it’s all leading to the cloud. On In the Cloud, every week new experts will engage in a fire side chat and will bring their extensive experience in software, IT and mobile solutions straight to you, offering a […]

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EdTech Today
Educator Confidence Report Highlights Dip in Teachers’ Perception of Role

Houghton Mifflin Harcourt recently released its 2021 educator confidence report, and the findings were not particularly optimistic. In this clip from MarketScale’s EdTech Today, host Kevin Hogan weighs in on what the report’s findings might mean for both the short and long-term future of education. “As with most news coming out these days about the […]

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Business Services
Make a Wish and MarketScale Partner to Grant Wishes for 2 Local Brothers

Inside the Complexity Gaming HQ at The Star in Frisco, wishes come true. Dallas Cowboys players Cedrick Wilson and Michael Gallup suited up and hit the virtual court with two Make a Wish superstars to play some NBA 2K for a good cause – making more wishes come true in the future. Make a Wish […]

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Diving Into Data
Elevating Accuracy and Precision in Sports with Advanced Tech

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.   Data revolutionized the way sports are played and watched, and new […]

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zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

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private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

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5G network platforms
5G Network Platforms
April 19, 2024

Verizon host Matt Montgomery chats with Blaze Vincent and Thedy Wana from Ericsson, where they discuss pressing challenges and opportunities within the utility sector, emphasizing the significant role of digital transformation and 5G technology in addressing these issues. The conversation highlights Ericsson’s contributions to smart grid modernization and how their innovative solutions are tailored […]

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5G security policies
Leveraging 5G to Extend Security Policies
April 19, 2024

Guests Jeff Brown and Carlos Augusto from Fortinet join Brett Barganz of Verizon to discuss the integration of extended security policies with 5G technology at DISTRIBUTECH 2024. They delve into the transformation and challenges in cybersecurity within the utility sector, highlighting the strategic partnership between Fortinet and Verizon to advance security solutions that leverage […]

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Other Articles
How to Prepare for a Successful Career in Video Production
December 18, 2020

This is In Focus, by MarketScale. A podcast by video professionals for video professionals, putting in focus the topics, teachers and tips guiding the video industry today. With your host, MarketScale’s Sr. Director of Video Production, Josh Brummett.   The job market is constantly changing, and the job qualifications that would have been sufficient five or […]

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Oil Demand is Down, But Will it Ever Come Back?
November 19, 2020

It comes as no surprise that oil demand is down in the age of COVID. Crude producers are cutting supply in response to lackluster demand. Though the details of a promising vaccine have boosted oil market growth for the time being, The International Energy Agency (IEA) does not forecast that a vaccine will significantly […]

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Airlines Push for Additional Assistance in Preparation for Difficult Winter Numbers 
November 19, 2020

The most recent wave of COVID infections has once again hit the airline industry hard. As the holidays approach, the airlines are pessimistic and seeking government assistance. Airlines for America Chief Executive Nick Calio estimates that the U.S. industry is losing about $180 million a day, according to a report by Reuters. Marketscale Radio hosts […]

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Deutsche Bank Proposes Work From Home Tax to Support Low-Income Workers
November 19, 2020

Deutsche Bank estimates the proportion of Americans who worked from home (WFH) during the pandemic surged to 56%, according to a report by USA Today. In response, the bank released a research note suggesting a WFH tax to provide stimulus and subsidies to the workforce that cannot work from home. Researcher Luke Templeman explains, […]

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AMC Launches New Private Rental Program to Drive Business
November 17, 2020

The Entertainment industry has been particularly hard hit by the pandemic, and still struggles today as large crowds continue to be dangerous environments. In search of additional sources of liquidity, AMC Theaters launches a private theater rental option for parties of 20 or less. According to an interview by Variety, the concept’s initial beta testing […]

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Pfizer’s COVID Vaccine Shows Promising Results
November 16, 2020

America is desperate for some optimism in the fight against COVID-19, and on Monday Pfizer delivered. The pharmaceutical company’s initial COVID vaccine, developed in partnership with the BioNTech, released findings that the vaccine was 90% effective in early tests. Though more testing is needed, the news is a bright spot, and the science community is […]

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Beyond Meat & McDonald’s McPlant Partnership Remains Vague
November 16, 2020

When McDonald’s added a meat free alternative to their menu with the Beyond Meat burger, the coupling between the two companies seemed to be a win-win. But McDonald’s recent announcement of the McPlant burger, a product that does not bear the Beyond name, is a surprise for investors of both brands. The announcement leaves many […]

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KFC Launches Finger Lickin’ Beyond Fried Chicken: Business Casual
July 22, 2020

Powered by RedCircle Launching their faux chicken version of their product in about 50 locations in Los Angeles, Orange County and San Diego next week, Kentucky Fried Chicken is joining the ranks of burger chains and other restaurants vying for customers that prefer plant-based dietary options. But is the offering as ‘finger lickin’ good’ as […]

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American Farmers’ Beef with Burger King’s Flatulent Cow Ad: Business Casual
July 22, 2020

Powered by RedCircle According to the Environmental Protection Agency, around 50% to 65% of all methane emissions come from human activities, including factory farming. So, in an effort to curtail the methane emissions caused by cattle flatulence by 33% per day, Burger King is adding 100 grams of lemongrass to improve its cows’ low-carb diet. […]

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