Articles by tag: Melissa Gonzalez Podcast
On this episode of Retail Refined, host Melissa Gonzalez was joined by Leigh Sevin, Co-Founder of Endear, for a topical discussion – how can salespeople reach customers and drive new business when face-to-face interaction isn’t possible? Endear helps retail teams make sales over text and email and to build meaningful relationships with customers that […]
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Addressing Retail’s Experience Challenges with Data
As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]
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How to Prevent Your Retail Segment from Becoming the Next “Bookstore”
As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands. Mike Provance, the CEO of 3×3, works to change that. 3×3 is a […]
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Merging Experiential and Authenticity with Commerce
On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail. Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering […]
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The Democratization of Live Selling
Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for […]
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How Can Physical Retail Support Ecommerce Distribution?
Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently. Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores […]
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Captivating Your Audience One Storefront at a Time
Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers. On this episode of Retail Refined, host Melissa Gonzalez and Glass-Media CEO […]