Articles by tag: Melissa Gonzalez Podcast

Driving Sales in the Era of Remote Communication

On this episode of Retail Refined, host Melissa Gonzalez was joined by Leigh Sevin, Co-Founder of Endear, for a topical discussion – how can salespeople reach customers and drive new business when face-to-face interaction isn’t possible? Endear helps retail teams make sales over text and email and to build meaningful relationships with customers that […]

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Addressing Retail’s Experience Challenges with Data

As a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights. Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving […]

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How to Prevent Your Retail Segment from Becoming the Next “Bookstore”

As is the case in many other industries, independent wine and spirit retailers in a post-COVID world are seeing a drop in sales and revenue. The reason? The shifting demands of online shoppers has reduced their desire to discover new brands. Mike Provance, the CEO of 3×3, works to change that. 3×3 is a […]

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Merging Experiential and Authenticity with Commerce

On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail. Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering […]

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The Democratization of Live Selling

Live selling has a new look, and retailers are finding new opportunities to connect with audiences. While live selling came to prominence through TVs with players like QVC, today’s shopper desires an experiential retail experience from their smartphone. eCommerce and live selling expert Brandon Kruse, CEO of CommentSold, shared his insights and predictions for […]

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Podcast Network
How Can Physical Retail Support Ecommerce Distribution?

Successful business leaders are always looking for the next way to cut costs, maximize profits, and run their company more efficiently. Brick-and-mortar retailers with a significant amount of ecommerce sales experience a huge amount of inefficiencies in their fulfillment and shipping processes. How can they utilize their existing infrastructure — their people, product, and stores […]

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Podcast Network
Captivating Your Audience One Storefront at a Time

Since 2013, Glass-Media has been helping retailers drive foot traffic and engagement with projection-based media. Now layering in QR codes, SMS triggers, gesture and voice, the company has established itself as a sought-after partner for empowering agile and dynamic communication for retailers. On this episode of Retail Refined, host Melissa Gonzalez and Glass-Media CEO […]

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business and personal well-being
Balancing Business and Personal Well-being: Insights from Kathryn Farrell on Growthwell
April 25, 2024

In the latest episode of the Growthwell podcast, host Josh Byrd engages with Kathryn Farrell, CEO and Co-Founder of Scopa Health, in a thought-provoking discussion on maintaining a healthy balance between business and personal well-being. This conversation provides the setting against a backdrop where business leaders increasingly recognize the importance of well-being alongside professional […]

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Dude Perfect
Excellence Culture – Chad Coleman – Dude Perfect
April 25, 2024

There are many talented people involved in creating the massive influence of Dude Perfect. One of those people and one of the behind the scenes leaders is Chad Coleman. In this episode, Chad shares some of the great experiences he’s had through the years, along with a great story of risk taking and the fruit […]

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Cybersecurity in an IT-first world
Cybersecurity in an IT-First World: Vigilance & Risk Mitigation with Ex-CIA Chief Christopher Burgess
April 24, 2024

With digital transformation occurring at breakneck speed, cybersecurity has become a critical concern for first-world IT environments. The shift towards IT-first technology has brought about new challenges in protecting sensitive data and ensuring enterprise security. The stakes are high, with reports of data breaches becoming a daily occurrence, impacting organizations across various sectors. In […]

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One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

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Other Articles
Tailoring the AR Experience
August 25, 2020

With a need for retail that is less reliant on touch, creating immersive ways to test products has become stable stakes. Memomi sits at the forefront of augmented reality and transforming the in-store and online experience by enabling customers to try products virtually and get personalized recommendations based on profile, style and preference. From […]

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Bringing a Localized Experience Across the Globe
August 18, 2020

The globalization of retail isn’t slowing but rather shifting to online distribution channels. eShopWorld is key conduit for bringing brands and retailers into new markets in a seamless way, specializing in the localization of the customer experience. In this episode, hear from founder and CEO Tommy Kelly as he discusses creating agile frameworks for cross […]

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Merging the Physical and Digital Worlds: Retail Refined
August 4, 2020

In a (bring your own device) retail world, the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer vision. In this episode with guest Christian Floerkemeier, CTO and co-founder of Scandit, learn how Scandit is helping retailers automate end-to-end retail operations by moving routine processes and tasks onto […]

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The Possibilities of Next Generation Technologies with Adaora Udoji of RLab: Retail Refined
July 28, 2020

Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual reality, kinect technology to motion capture, host Melissa Gonzalez speaks with Adaora Udoji, Director of Corporate Innovation of RLab about the latest trends that are evolving and how COVID is accelerating adoption and testing, as well […]

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How Do You Capture Customer Intent?
July 21, 2020

This week Retail Refined looks into capturing customer intent and how brands and retailers will be positioned better than before post COVID. In this discussion, host Melissa Gonzalez dives into the possibilities of contactless data capture with Amanda Latifi, Co-Founder and CEO of Hafta Have. Technology has traditionally been cumbersome and heavily reliant on hardware […]

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The Modernization of Clienteling: Retail Refined
July 14, 2020

The Retail Refined podcast is designed to challenge the industry’s preconceived notions and sit down with retail’s biggest names to understand the brand strategies that will define the next decade in retail. With the evolution of the store, it has now become table stakes to invest in a modernized POS system- one that can be […]

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Creating a Future in which the World is a Store: Retail Refined
July 7, 2020

In this episode, Melissa speaks with founder Spencer Hewett on how the possibilities of RFID are evolving with RADAR’s speed and accuracy around item-level analytics and autonomous checkout. With the goal of giving retailers the insights needed to understand what is happening in their stores at any given moment, they are helping their partners illuminate […]

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The Evolution of Reservation-Based Shopping: Retail Refined
June 30, 2020

Originally launched to support their brand-owned locations, 3DEN is now expanding their offerings to become an operator of spaces. With a simple check-in process, hear how their technology is creating operational efficiency and reducing costs for companies while also enhancing consumer experiences. Living in a time of COVID and beyond, 3DEN is opening up real […]

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Driving Organic Innovation: Retail Refined
June 23, 2020

The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expectations, we are seeing the baseline of ease and convenience being reset and converging with a heightened expectation of meaningful experiences. We are passing through the rubicon of digitization and […]

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