Articles by tag: merchandise
H-E-B’s latest brand launch might be the new fore-front of customer loyalty. Building customer loyalty has never been so easy – so long as you know what you’re doing. For one supermarket chain, the answer to customer loyalty is built into their latest brand launch. H-E-B, a chain based in San Antonio, Texas but operating […]
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Retailers and Grocers are Merging: How Can Consumer-Targeted Merchandising Help?
Accredited to consumer-targeted merchandising, sportswear and apparel are not uncommon to see in your typical grocery stores today. In fact, companies like H-E-B have gone so far as to even begin opening their own Brand Shop for the ultimate superfan. This business model will become increasingly important, as McKinsey & Company has seen a […]