Articles by tag: Michael McCall Article
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the wider consumer behavior […]
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Office Hours with Michael McCall: Knowing What the Customer Wants As Much As They Do
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the wider consumer behavior landscape. […]
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Office Hours With Michael McCall: The Real Value of Customer Loyalty
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the wider consumer behavior landscape. […]
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Office Hours With Michael McCall: Navigating the Hospitality World
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the […]