Articles by tag: michigan state
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs. Over the next few months, I will be discussing issues […]
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Office Hours with Michael McCall: A New Era of Consumer Behavior
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the wider consumer behavior […]
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Office Hours With Michael McCall: Navigating the Hospitality World
Welcome to Office Hours, where current issues facing hospitality professionals will be discussed and potential solutions pursued. My name is Michael McCall and I am the NAMA Endowed Professor of Hospitality Business at Michigan State University. My primary areas of expertise lie in customer loyalty and reward programs, but I am particularly interested in the […]