Articles by tag: NPD Group
Did you know that footwear accounts for 16-32% of the fashion industry’s total environmental pollution? That includes everything from the toxic chemicals used in leather to textile-based shoes using water and the amount of plastic in synthetic-based footwear. Once a pair of shoes reaches its end life, it usually ends up a landfill. With […]
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Retail
What Sneakers Tell Us About Branding and Consumer Behavior
The sneaker and shoe market has developed its own unique culture over the course of the last half-century. While there are more brands and options available today than ever before, exclusivity is still a major factor in the industry. “No question, scarcity is a driver in this market,” Matt Powell, Senior Industry Advisor at NPD […]
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The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]
Introducing Machine to Machine (M2M) Marketing: The Next Frontier in Business Automation
As the landscape of business and technology continues to evolve, a novel concept is emerging that may soon redefine the traditional marketing framework: Machine to Machine (M2M) Marketing. This innovative approach could fundamentally transform how businesses interact, making it crucial to explore its implications and potential. The Rise of M2M Marketing M2M Marketing builds […]
Trending Soon: Solving Customers’ Needs and Creating Personalized Shopping Experiences is the Future of Retail
One way that brands can enhance customer loyalty and increase their sales is by leveraging the growing consumer desire for easy and personalized shopping experiences. In a recent segment of Experts Talk for a roundtable discussion on the present and future state of retail stores, Sarah Jarvis, a Retail Marketing and Loyalty Expert at […]
Small Retailers are at the Forefront of Economic and Community Revival
As big-box retailers like Walmart and Target continue to expand their physical storefronts, small business retailers are carving out a niche by integrating deeply with their local communities. These local shops, unlike their gigantic counterparts, are leveraging their brick-and-mortar presence to enhance community ties and foster local economies. While large retailers invest in blending […]