Articles by tag: Pro AV

InfoComm 2023: Developers Direct Sights on AV Over IP Because Integrative Tools are Helping Create New Software

The ongoing digital transformation calls for a significant shift in the world of audiovisual technology, with open standard AV over IP becoming an increasingly attractive prospect for developers. This subject was nothing short of being explored at last week’s InfoComm 2023. Macnica, a front-runner in this space, produces a variety of products that seamlessly integrate […]

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Articles
InfoComm 2023: Live Sound Engineers are Inching More Towards Commercial Installation to Leverage Brand Familiarity

As the pandemic continues to reshape the world, the audio technology industry is innovating to stay relevant. With last week’s InfoComm 2023 now wrapped up until next year, the event highlighted some of the changes that have been particularly significant for live sound engineers who are pivoting to another market and introducing a new […]

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Articles
InfoComm 2023: Hybrid Events Offer Diverse Live Streaming for Customers that Companies Remain Slow to Embrace

The annual InfoComm 2023 took place from June 8-14 in Las Vegas. One of the subjects of conversation was how rapid technological advancement has led to a fundamental shift in events. Today, a burgeoning emphasis on hybrid events — a blend of in-person and virtual participation — is noted, fueled by uncertainties in our […]

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Product Launches
Streamlined Control and Productivity: Introducing the PAK KVM

PAK KVM is revolutionizing control room operations with its unified solution for video wall management and KVM (Keyboard, Video, Mouse) control. This cutting-edge technology empowers control room operators, enhances productivity, and ensures seamless control both locally and remotely. Let’s explore the features and benefits of PAK KVM, the ultimate solution for streamlined control. Unified Video […]

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Pro AV Today
The Innovation Intermission: Why Hitting “Pause” May be Best for the AV Industry

Here’s a thought that might surprise you: true innovation in the Pro AV industry appears to be slowing down. Now, I know how that sounds – especially when we’re in an era where technological breakthroughs are happening left, right, and center. But hear me out. What was the last true “game-changing” technology in AV? When […]

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Pro AV Today
The Rapid Adoption of Software Tools in AV

This episode of Pro AV Today, hosted by Ben Thomas, features Tim Bigoness from D-Tools. The two dive head first into the increasingly pervasive influence of software-based tools in the Pro AV industry. The AV landscape is undergoing a significant shift towards more software-based tools and solutions, largely driven by evolving consumer expectations. The […]

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NOC Your SOCs Off
Celebrating 20+ Years of Command and Control

The World Wide Military Command and Control System (WWMCCS) includes “personnel, equipment, communications, facilities, and procedures involved in planning, directing, coordinating, and controlling the operational activities of U.S. military forces.” In simple terms, it is the people and systems used to defend the country against threats and apply necessary defenses. This is just one example […]

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Advancements in mobile technology
University Campuses Spearhead Security Innovation: How Advancements in Mobile Technology are Transforming Access Control
April 23, 2024

With the integration of wallet technologies by major players like Samsung and Apple, the mobile credentialing sector within the security industry is witnessing remarkable growth. Advancements in mobile technology are transforming access control by enabling more sophisticated and user-friendly solutions. At a recent Experts Talk episode, Geoffrey Kohl, Senior Director of Marketing at the […]

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Next generation of security solutions
The Future of Security: Discovering the Next Generation of Security Solutions at ISC West
April 23, 2024

The recently concluded International Security Conference & Exposition West 2024 (ISC West) proved to be an indispensable platform for discovering the next generation of security solutions, providing attendees with invaluable insights into the future of the industry. At a recent episode of MarketScale’s roundtable show Experts Talk, Cathal Walsh, Vice President and Chief Security […]

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Cyber Resilience: To Protect Corporate Assets, Businesses Must Invest in Cybersecurity Training
April 23, 2024

As cyberattacks occur at increasing frequency, cybersecurity has become a cornerstone of corporate security strategies across all sectors. With businesses increasingly reliant on digital infrastructures, the quality of a company’s cybersecurity training is no longer just an operational requirement — it is a strategic asset. The stakes are high, as a breach can lead […]

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Forming Relationships with Industry Insiders Can Quell Sales Cycles and their Length of Time
April 23, 2024

New companies are facing more and more challenges in the security industry as sales cycles are experiencing lengthier times. One of those reasons is due to the complexity of the security industry itself, along with the unique and special business models every new company will come in with. But there is a solution to […]

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Other Articles
The Biggest Challenges Facing Audio Engineers Today
April 14, 2023

This week on Lessons From an Audio Guy, host Chuck Espinoza walks through how audio engineers need to start thinking like system admins to consider network challenges. The audio industry has undergone tremendous change in recent years, and this shift has presented challenges to audio engineers. One of the biggest challenges faced by audio […]

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Does Apple’s AR/VR Headset Have a Place in Pro AV Integrations and Experience Design?
March 10, 2023

Apple’s AR/VR headset is soon-to-release and will be hitting the markets in June 2023. With its unique features and Apple device compatibility, there are many predictions swimming around about the business use case possibilities of the product. Its most unique feature is that unlike many VR headsets that come with controllers, Apple’s “Reality Pro” will […]

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APPLY NOW: Infocomm 2023 Scholarship Application
March 6, 2023

Infocomm is one of the largest events in the world for AV and IT professionals. So MarketScale wants to make sure that those inside the industry who want to attend the show, can. So we’ve created an opportunity for 2 individuals in the AV and IT communities to experience Infocomm in person this […]

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Instantly Impressive Sound – DesignMax Loudspeakers
February 16, 2023

Great for both background and foreground audio applications, DesignMax loudspeakers offer rich lows, clear highs, and premium aesthetics. Complete any commercial sound installation with 16 loudspeakers to choose from. This includes in-ceiling, surface-mount, and pendant form factors, subwoofers, high-SPL compression-driver models, compact low-profile models, and outdoor-rated options — all of which deliver instantly impressive sound […]

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Thoughts About Pro AV’s Path Forward in ’23
February 6, 2023

Can we take a second and acknowledge how impactful Gina Sansivero and Brandy Alvarado-Miranda are for our industry? … I had a chance to sit down with BOTH of them to break down some of the hottest trends from ISE this year, but also to dive deeper into the conversations and challenges that are […]

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Women in Tech: Who is Bridging the Gap for Women in the AV and IT Industries?
January 26, 2023

Calling all women leaders, the AV/IT industry wants you! That’s the message WAVIT is looking to make loud and clear. Women in AV/IT (WAVIT) is a nonprofit organization dedicated to empowering women in the AV and IT industries. Co-founded by Brandy Alvarado-Miranda, CEO of BAM! Marketing & PR, she and several other women recognized […]

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Mogami at NAMM Booth: Testimonials in the Music Industry
January 1, 2023

In the fast-paced and vibrant world of music production, where genres like punk, surf, garage, metal, and rock collide, every note counts. It’s a realm where quality and precision are essential to capturing the true essence of each musical creation. Amidst the chaos of high-volume recording sessions and demanding clients, there is one unsung […]

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Mogami’s Story at NAMM
January 1, 2023

The world of manufacturing has seen a significant shift in recent years. Many brands now outsource the production of their products to other companies, leading to a loss of uniqueness and authenticity. However, amidst this trend, there is one brand that stands out from the rest – Mogami’s story. Marshall Technologies recently interviewed Phil […]

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MarCam Europe: Servicing Europe and the World
January 1, 2023

In today’s fast-paced world of media production, finding a reliable and versatile camera supplier is essential. This is where MarCam Europe, in partnership with Marshall cameras, takes center stage. MarCam proudly supports and distributes the entire Marshall camera range, catering to a diverse range of filming needs, from the panoramic capabilities of PTZ cameras […]

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