Articles by tag: sponsorships

The Road to Becoming a Maverick of Sponsorships

Corporate sponsorships with the Dallas Mavericks
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Read more

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Why Restaurants Are Historically Slow at Adopting New Technology
August 8, 2022
  The restaurant industry has historically been slow to shift and adopt new technology. Ben Simmons, Co-founder and COO of Table Needs recalled a meeting in 2012 when a restaurant owner was Read more
mortgage rates broker buyer
As Mortgage Rates Stay Up, Lenders and Brokers Need to Get ‘Creative’
August 7, 2022
Editor's Note: This report was initially conducted after July 14's Freddie Mac weekly average mortgage rates were released. Though the video focuses on those specific averages, the article has been Read more
Netflix advertising screen
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to Read more
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The Road to Becoming a Maverick of Sponsorships
October 19, 2021
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Read more
What Makes an NBA Sponsorship a Slam Dunk?
October 5, 2021
  If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out Read more
Why Formula 1 Used AI to Maximize Sponsorships Mid-Pandemic
September 15, 2021
Key Points In 2020, Formula 1 turned to AI to measure the trackside exposure for its sponsorship partners. AI was also instrumental in optimizing camera angles with a limited Read more
XFL Uniform Sponsorships and The Future of Sports Partnerships
February 11, 2020
In many respects, the professional sports teams of the United States are lagging behind when it comes to players acting as billboards-on-legs – overseas, soccer teams plaster sponsors across the Read more
eSports is Making Itself Harder for Brands to Ignore
August 2, 2019
  With each passing week, eSports is getting harder and harder to ignore as a massive player in the world of sports and entertainment. If you look past the constant questions that go Read more