Articles by tag: sponsorships
Corporate sponsorships have been a key source of revenue for professional sports teams. However, the era of buying a sign is no more. Now, it’s all about the experience. Game Changers host Katie Steinberg chatted with Michael Mattocks, Senior Director of Corporate Sponsorships for the Dallas Mavericks, to get his insights. Mattocks has a unique career […]
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What Makes an NBA Sponsorship a Slam Dunk?
If you have turned on an NBA game these past couple of seasons one thing has probably caught your eye on players jerseys in fact might have even prompted you to pull out your phone and do a quick Google search. Those patches….. team sponsors similar to what see you in Nascar and soccer […]
Sports & Entertainment
Why Formula 1 Used AI to Maximize Sponsorships Mid-Pandemic
Key Points In 2020, Formula 1 turned to AI to measure the trackside exposure for its sponsorship partners. AI was also instrumental in optimizing camera angles with a limited staff. F1 needed to maximize sponsorship exposure due to a COVID-led reduction in races in 2020. Commentary Sponsors of Formula 1 pay a premium to have […]
Articles
XFL Uniform Sponsorships and The Future of Sports Partnerships
In many respects, the professional sports teams of the United States are lagging behind when it comes to players acting as billboards-on-legs – overseas, soccer teams plaster sponsors across the chests of their kits, and European hockey clubs often look a little like that old cooler in your garage collecting “been-there” stickers. Though the NBA […]
Podcasts
eSports is Making Itself Harder for Brands to Ignore
With each passing week, eSports is getting harder and harder to ignore as a massive player in the world of sports and entertainment. If you look past the constant questions that go something like, “You mean to tell me people just watch other people playing video games?”, you begin to see that big brands […]
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Rhythms of Change: A Mixtape for Health Equity
In today’s healthcare landscape, the focus on health equity signifies a collective awakening to the needs of historically underserved communities. Amidst this backdrop, a pertinent conversation unfolds about how to tailor and scale culturally competent care to address the disparities in health outcomes. Recent studies suggest marginalized groups face a multitude of barriers to […]
Streamlined Operations & Enhanced Efficiency: How Tote Pallet Building Systems are Revolutionizing Robotic Palletization in Modern Warehouses
With their focus on efficiency and simplicity, how are tote pallet building systems revolutionizing robotic palletization in modern warehouses? Joe McGrath, the Solutions Design Lead at Hy-Tek Intralogistics, delved into the transformative potential of tote-based systems within the broader ecosystem of pallet building. He highlighted the simplicity, repeatability, and reduced complexity that tote systems […]
Automation in Action: Robotic Pallet Movers are Enhancing Efficiency and Transforming the Modern Warehouse
The world of logistics is undergoing a major transformation, all thanks to robotic picking and stacking tech. These robotic pallet movers automate the stacking of products, thereby enhancing efficiency and accuracy in warehouses and distribution centers. As e-commerce continues to grow, the demand for quicker and more efficient operations is pushing the adoption of […]
Extended-Stay Hotels Must Analyze Markets & Embrace Flexible Options for Sustained Growth
The extended stay hotel market, once riding high on unprecedented growth, has recently faced a dip in occupancy rates. This downturn marks a significant shift from the robust expansion observed over the past years, driven by a surge in guests who preferred longer stays due to various economic and lifestyle factors. Despite this, the […]