Articles by tag: The Creative Exchange
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Navigating Risk and Opportunity in Decarbonization and Sustainability – Part 1 of 2
The global conversation has shifted dramatically towards decarbonization and sustainability in recent years. With the world experiencing unprecedented levels of disruption, from 5G technology to the challenges of a pandemic, the urgency to address climate change and its implications has never been more palpable. Although most business leaders see the vision of Sustainable Development […]
Todd Florence of Estes Express Lines on Making LTL Shipping Frictionless
Making LTL shipping frictionless is more than possible; it’s happening today. How can one challenge the status quo and embrace technological transformation in an industry that has historically resisted change? In this captivating episode of Semi-Related, Chris Torrence sets the stage for a riveting conversation with Todd Florence, the Chief Information Officer of Estes […]
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data
In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates […]
Marketing Professionals Say AI Influencers are Here to Stay
Let’s talk about AI influencers. You may have heard about Miquela Sousa, the 19-year-old Brazilian-American model and definitely not a real human getting ‘hacked’ in 2018 by a pro-Trump Influencer. No? What about Maybelline unveiling ‘May’, its own digital influencer created to sell mascara? Like it or not, AI influencers, or more concretely, animated […]
Influencer Fatigue and Deinfluencing Hashtags Show Gen Z’s Ability to Sniff Out Inauthentic Content
If you’re growing weary of the constant bombardment of paid content and sponsored posts on social media, chances are you’re not alone. Market research firm GWI found that Gen Z’s engagement with influencers has fallen by 12% since 2020. And now, terms like influencer fatigue and deinfluencing are growing in popularity as consumers share […]