Articles by tag: Thought Leadership

Unveiling the ‘Why’: Greg Bryk on Fostering Genuine Connections in Acting and Branding

Actor and Keynote Speaker Greg Bryk emphasizes the vital role of a compelling ‘why’ in acting and branding. He suggests that actors and brands must connect emotionally to their ‘why’ to forge a genuine connection with their audience. Embedding personal stories and belief in their narrative, actors, and brands can significantly enhance their engagement […]

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Business Services
Unraveling Ethical & Economic Paradigms: JP Morgan, Epstein, Eric Stewart, and Ibram X. Kendi

Recently, controversial affiliations and questionable economic paradigms surrounding the ethical practices of major financial institutions have made headlines. JPMorgan Chase, whose entanglements with the late financier Jeffrey Epstein led to a $75 million settlement in a sex trafficking lawsuit, rekindles the debate on the integrity of mammoth financial entities. In light of a climate […]

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Articles
A Creative and Fun Marketing Approach to Pro AV? That’s How the CI 40 Under 40’s Do It.

Is the secret to becoming a ‘CI 40 Under 40’ the ability to take a creative and fun marketing approach to AV and engineering? One such newly crowned member of the class of 2023 thinks so. Commercial Integrator recently unveiled its prestigious “40 Influencers Under 40, Class of 2023” list, honoring standout individuals propelling […]

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Articles
Authenticity in Branding is Essential, But There’s No Consumer Trust Without Evident Care

In the recently released “2023 Brand Authenticity Report” by U.S.-based market research firm Breakthrough Research, the study surveyed over 5,000 respondents and evaluated more than 100 national brands, highlighting the significance of authenticity in branding to drive positive first impressions and foster enduring connections. Why is authenticity in branding so integral? Dan Braker, founder […]

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Podcasts
The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

In the latest episode of Retail Refined, conducted at the Retail Influencer CEO Forum 2023, host Melissa Gonzalez explores the transformative power of consumer insights with guest Elizabeth Oates, VP of Consumer Insights at Ulta Beauty. They discuss how data-driven insights can enhance performance, foster customer loyalty, and shape the beauty industry’s future. Oates […]

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Articles
Synthetic Voice Technology Needs to Iron Out its AI-Related Ethical and Legal Issues

Synthetic voice generation is now leveraging AI-generated technology to capture and create more realistic voices, which is raising new hopes and concerns about its use. Researchers from the University of California San Francisco (UCSF) and UC Berkeley have developed a revolutionary brain-computer interface (BCI) that enables a paralyzed woman to communicate via a digital […]

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Podcasts
Adapting to a Constantly Changing Market: Leadership and Impact with Warby Parker’s Co-Founder

During the recent 2023 Retail Influencer CEO Forum, Retail Refined’s Melissa Gonzalez sat down with Neil Blumenthal, co-CEO and co-Founder of Warby Parker, to discuss the brand’s journey and its innovative approach to leadership in the eyewear industry. Blumenthal highlighted Warby Parker’s commitment to providing affordable eyewear while also making a positive impact with […]

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Brand experience with APL
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
March 28, 2024

The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]

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Balancing professional growth and personal well-being
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
March 28, 2024

In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]

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marketing careers
The Impact of AI on Marketing Careers
March 28, 2024

In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]

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healthcare cybersecurity
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
March 28, 2024

Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]

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Other Articles
To Reduce Food Waste, Collaboration and Partnerships with Local Regulators is a Must
September 20, 2023

The United States needs to reduce food waste. Solutions exist to make it happen, but without collaboration, transparency, and partnerships that include local regulators, all those efforts could be for naught. The U.S. saw a significant rise in food waste in 2021, with 91 million tons of surplus food produced, a 4.8% increase from […]

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In a Post-Affirmative Action Higher Education Chasm, Community Colleges Can Fill the Gap
September 20, 2023

Can colleges and Universities find ways to maintain diversity in a post-affirmative action higher education landscape? In the wake of the U.S. Supreme Court’s decision to end race-conscious college admissions policies, educational institutions are exploring alternative strategies to maintain diversity. One proposed method is prioritizing socioeconomic status (SES), but studies, including one from Georgetown […]

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AI’s Future: Is Ethical Human Behavior the True Answer to Regulation?
September 20, 2023

As nations grapple with fast-moving AI technology and the best way to regulate it, could ethical human behavior be a preferable solution to government policy? The European Union is on the brink of establishing the world’s first comprehensive legal framework for artificial intelligence, but not without its hurdles. Initially proposed in 2021, the EU […]

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Beyond Barbie: Brands with Nostalgia-Focused Marketing Partnerships Should Choose Synergy and Legacy Over Trend
September 19, 2023

Brands leveraging the power of nostalgia-focused marketing, sure picked the right partner in Mattel’s Barbie. The Barbie movie’s recent release has reignited the world’s love affair with the iconic doll, setting the stage for a cultural resurgence that spilled into fashion. Two months after its theatrical debut, Barbie continues to resonate, thanks partly […]

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Public-Private Funding Coupled with Long-Term Government Investment is Critical for IoT Adoption in the U.S.
September 18, 2023

A holistic strategy that includes investments from public, private, and government entities is required to achieve widespread IoT adoption in the U.S. The National Institute of Standards and Technology (NIST) has opened the floor for feedback on the progress of the Internet of Things Federal Working Group (IoTFWG), a body established by Congress in […]

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Commercial Integrators Who Empower Others to Share Their Experiences Will Add Strength to the Pro AV Industry
September 18, 2023

Commercial Integrator took center stage in the Pro AV industry recently with its recent highlight of top minds in the market, and one of MarketScale’s own made the list. Commercial Integrator’s annual “40 Influencers Under 40” is a testament to the remarkable talent making waves in the sector. The 2023 list, celebrating its 10th […]

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HVAC Requirements for Cleanrooms
September 15, 2023

In this episode of Expert Insights, presented by Benchmark Products, Greg Crumpton, VP at Service Logic and host of the Straight Outta Crumpton podcast, discusses the specialized HVAC requirements for cleanrooms. He explains that, unlike ordinary settings, cleanrooms demand advanced filtration to maintain a controlled environment, preventing contamination and ensuring the integrity of the […]

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To Make the Most of AI in Medical Billing and Coding, Health Systems Need Well-Trained Certified Coders
September 8, 2023

Can hospitals and healthcare networks generate more efficiency and savings through medical billing and coding? In a transformative move for healthcare, Dr. Matthew Hitchcock and over 1,000 physicians at the University of Pittsburgh are harnessing the power of AI to streamline patient documentation, cutting down hours of clerical work to mere minutes. Companies like […]

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The Operation Center Communication Equation: Data + Comms = Interconnectivity
September 8, 2023

In today’s fast-paced digital age, the seamless integration of data and comms is paramount. As industries evolve, efficient and effective operation centers are becoming increasingly crucial. A recent report revealed that the demand for command-and-control centers will surge through the end of the decade. These critical settings rely heavily on well-engineered video displays for […]

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