Articles by tag: Tim Barton Podcast

UV’s Role in the Fight Against Contagious Viruses

Tim Barton, Director of Air Treatment and Product Management for Field Controls, has been thinking about it for a long time. Barton can give a thumbnail history of purification and filtration techniques from the 1950s to today; however, the COVID-19 virus is something unlike anything we’ve faced on a societal level. Even so, Barton…

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AirIQ with Field Controls
AirIQ: How Whole House Fans Keep People Cool While Cutting Costs

When it comes to keeping cool this summer, many people will reluctantly turn on a costly A/C unit. But smart homeowners will activate their whole house fan, designed to lower temperatures within a living space at a fraction of the cost of mechanical cooling. On today’s episode of AirIQ, Tim Barton, director of ventilation…

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AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

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Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

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Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

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Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

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