Articles by tag: Value
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Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]
What is Onlyness and How is it Relevant to the HVAC Field?
Onlyness is not a word in the dictionary, but it holds extensive meaning. Nilofer Merchant, author of The Power of Onlyness and a multitude of other books, joined Hosts Greg Crumpton and Tyler Kern to describe what onlyness is and how it relates to hands-on professions like HVAC. Merchant defined onlyness: “It is a function […]
It’s Time to Hone Your Holiday Hustle
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and […]
Payless Returns from Bankruptcy as an Online Retailer: Business Casual
Millennials saw another piece of their childhood die off last year when news revealed the reliable back-to-school staple, Payless Shoesource, was filing for bankruptcy. The affordable shoe store chain could not survive the ecommerce boom and shuttered over 2,000 brick and mortar locations. Powered by RedCircle But, an announcement on Tuesday revealed Payless is making […]
Engineering Value: The Hidden Savings of Engineering Value
The bottom line. That is an unavoidable, monolithic reality of the construction industry. However, a formulaic “race to the bottom” can have dramatically negative effects on the true cost of a project. On this episode of the Engineering Value podcast, Steve Edwards, Director of National Accounts and Special Projects with Draper, sat down with […]
Engineering Value: Value Should Not be A Code Word
Language is constantly evolving. For example, the word “value” has taken on a negative connotation in recent years; a value product may be cheaper, but usually it’s of inferior quality, and is meant to be the bargain option. On this episode of Engineering Value, a Draper, Inc. podcast, Grant Wylie, Director of Product Management […]