Articles by tag: video marketing
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Viewing Security as an Expense is Costing Companies More, But Investing in it Actually Improves Their Profitability
The intersection between security and financial acumen often gets overshadowed in a constantly changing economic landscape. While security is essential for safeguarding assets and ensuring continuity, its perceived monetary value is mired in misconceptions affecting company profitability. For many, security is viewed primarily as an expense rather than a potential cost-saver. However, understanding […]
Bart De Muynck on Navigating the Supply Chain
How is AI transforming the logistics industry, and what are the key trends shaping its future? Join Chris Torrence, Chief Strategy Officer at Optym, as he welcomes Bart De Muynck, a strategic advisor in logistics and technology. The dynamic conversation between the two industry veterans touches on various macro-level trends in the supply chain, […]
Healthy Habits Soundbite: Luke Johnson’s Evolving Fitness Goals
Transitioning from the grueling demands of collegiate football to nurturing a lifelong fitness journey, Luke Johnson, Co-Founder and CEO of CapExpert, unveils a shift in perspective towards physical well-being. As the rigors of youthful athleticism give way to the pursuit of a pain-free golf swing and the serenity of Denver’s hiking trails, a tale of […]
Video Targeting Hacks with Justen Martin
Video Targeting is an online advertising model that leverages brief video segments to convey a brand-oriented message. In this episode of the CoachYu show, Justen Martin of Learn Do Teach explains ‘why’ video is crucial for establishing a connection with the audience and raising awareness of the company’s core values. This video is intended to build […]
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
5 Ways To Come Up With Great Video Ideas
Video is one of the best ways to share your message with your community and grow your business. Videos are sharable, engaging and fun. They let you create a memorable connection with your audience and can lead to better conversions. That said, it takes some work to come up with great video ideas. Here are […]
Short Form Videos Are Easy To Make
Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. But what exactly is a short-form video and what makes them so appealing to brands? Short-form videos are usually between 15–30 seconds and they’re usually used […]
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the […]