From ADAS to Autonomy, What Does the Future of Autonomy Hold?

LeddarTech President and COO Frantz Saintellemy joined Daniel Litwin for the inaugural episode of MarketScale’s Transportation podcast to explore the applications and trends surrounding automotive LiDAR sensor technology and everything it touches.

Saintellemy has a lengthy career in the space, previously working for Integrated Device Technology (IDT)as the company’s VP, Automotive and Industrial and at ZMDI AG as Executive VP, Global Sales.

On this episode, Litwin and Saintellemy dove into the innovations in sensor technology, the transition from Automated Driver Assistance Systems (ADAS) to autonomy, the challenges facing global implementation of autonomy, and more.

“The most powerful innovation has been in the components side of the technologies,” Saintellemy said. “One of the challenges the industry has always faced was the availability of high-performance components at low cost that could be adopted by passenger cars. Over the last couple of years, we’ve seen tremendous acceleration and advancements.”

In the quest for the global scaling of autonomous vehicles, Saintellemy said, standardization will play a major role.

“For the industry to accelerate, you’re going to see more standardization,” he said. “There will be standard platforms where everyone can operate on the same platform with the same reference, the same definition, the same specs, the same common look and feel … Today, it’s too fragmented. Everyone’s trying to do something different.”

For the latest news, videos, and podcasts in the Transportation Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021
   With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate asking for more budget. Read more
FinTech Meets FoodTech at GroceryShop 2021
September 16, 2021
Key Points: Groceryshop 2021 is taking place September 19-22 in Las Vegas. A key topic of conversation will be centered around the convergence of FinTech and FoodTech. FoodsPass is excited Read more
Chillin’ at Texas Motor Speedway with Portable Cooling Solutions
September 16, 2021
  Fast cars and hot days and nights; that’s how they do it at Texas Motor Speedway. Entertainment is the name of the game, but giving guests and fans a comfortable experience is the goal, no matter the event. Read more