Patrick Deniger

Sr. Digital Media Strategist MarketScale

Patrick Deniger is a Director, Platform Engagement with a diverse background across client services, product management and marketing. He has worked for some of the leading SaaS platforms and financial institutions in Texas. At MarketScale, Patrick manages a number of enterprise accounts and frequently travels the country to visit his clients!

B.S. - Economics 2017
Market Insights
image-57-1 Communication
Business Services
image-93 Story Telling
Engagement
image-29 Relationship Building

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Recent Posts

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Harnessing the Power of Educational and Thought-Leading Video Content for B2B Business Services Companies

patrick.deniger - May 18, 2023

The B2B market has experienced seismic changes with the ever-evolving digital age, impacting how businesses interact, engage and build relationships with their clients. Amidst the myriad of digital tools available, video content has emerged as a potent force in the B2B landscape.

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Revolutionizing B2B Finance: The Power of Community-Generated Video Content

patrick.deniger - April 21, 2023

There are several reasons why B2B financial institutions should consider replacing legacy written monthly commentaries with quick community-generated video soundbites for clients:Enhanced engagement: Video content tends to be more engaging and interactive than written content. By using video soundbites, financial institutions can capture their clients' attention more effectively and communicate complex ideas in a more digestible manner.

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Elevating Experts: CooperVision's Best Practices Program and Its Implications for B2B Companies

patrick.deniger - April 6, 2023

CooperVision's Best Practices program is designed to celebrate eye care professionals who have successfully implemented exceptional practices and to share their insights with the industry. B2B companies can learn a lot from this initiative when it comes to elevating experts in their community and incorporating them into their media channels.

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Leveraging Executive Expertise From Island's Masterclass: How B2B Companies Benefit from Creating Educational Content

patrick.deniger - April 3, 2023

Creating educational content featuring a company's own executives, like Island's masterclass (https://www.island.

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Why Community-Generated-Content is the New Engine to Drive Engagement

patrick.deniger - March 29, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories.

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Articles

Fossil Fuels Will Remain the Primary Source of Energy, Despite Strategic Growth in the Renewable Energy Sector

patrick.deniger - December 13, 2022

Fossil fuels are still in the game. In a recent piece from IEA, the author argues that our "global energy crisis has triggered unprecedented momentum behind renewables, with the world set to add as much renewable power in the next 5 years as it did in the past 20.

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