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Recent Posts
Future-Proofing B2B Marketing: The Critical Role of 3D Interactive Training and Product Demos
Raul Reyeszumeta - January 18, 2024As the global business community eagerly anticipates the launch of Apple Vision Pro on February 2, 2024, a significant transformation is underway in the realm of B2B marketing. This transformative era is characterized by the rising prominence of 3D interactive training and product demonstrations.
Read moreCapturing B-Roll with Your Smartphone: Showcasing Your Facility
Raul Reyeszumeta - September 23, 2023B-roll footage is a game-changer in CGC, video presentations, and brand storytelling. For B2B companies keen on spotlighting their facilities and operations, the advances in mobile camera technology mean our smartphones are becoming indispensable cinematic allies in our media toolkit.
Read moreMaximize the impact of your trade show experience by capturing and uploading captivating b-roll footage
Raul Reyeszumeta - July 26, 2023Maximize the impact of your trade show experience by capturing and uploading captivating b-roll footage.1) Showcase Visual Appeal: Film visually striking booths, displays, and products that stand out from the crowd.
Read moreLights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
Raul Reyeszumeta - May 4, 2023One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content.
Read moreB2B Community Engagement Reinvented: Design Techniques Inspired by Online Learning and On-Demand Media Platforms
Raul Reyeszumeta - April 1, 2023In today's fast-paced digital landscape, innovative design strategies are crucial for capturing the attention and engagement of B2B communities. Drawing inspiration from popular online learning platforms such as MasterClass, Coursera, and Domestika, as well as on-demand media platforms like Netflix and Apple TV+, can help businesses create content that resonates with their target audience.
Read moreFrom Pit to Business: What B2B Companies Can Learn from Texas BBQ Pit Masters
Raul Reyeszumeta - March 21, 2023The art of Texas BBQ goes beyond just cooking mouthwatering, smoky meats; it's about uniting people and nurturing a sense of community. B2B companies aiming to create strong communities and expand their audiences can draw valuable insights from BBQ pit masters and organizations like Traeger Grills that have excelled in community building.
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