The Science of Marketing Effectiveness

Welcome to LiftLab! LiftLab is the premier provider of science-powered software that optimizes marketing spend and revenue forecasting for peak efficiency, growth and profitability. Our pioneering –Science of Marketing Effectiveness– merges economic modeling with specialized media experimentation, offering brands and agencies more accurate, precise and timely insights into growth-profitability dynamics. Backed by decades of marketing analytics and data science expertise, our seasoned team empowers industry leaders like Thrive, Cinemark, Pandora, Skims, Birkenstock, and more, enabling strategic decisions that drive success.